Don Mattrick, senior vice president of Microsoft's videogames business, will deliver a keynote address at GDC Canada, set to take place over May 12-13, at the Vancouver Convention and Exhibition Centre.
The keynote, entitled The Evolution of the Canadian Game Industry: A Conversation with Don Mattrick, will also feature the input of Victor Lucas, creator and co-host of The Electric Playground and Reviews on the Run.
"While it's one thing to discuss the thriving game development field in Canada, it's another thing entirely to have shaped the transformation of this growing industry yourself; Don Mattrick has done just that," said Izora de Lillard, event director at Think Services Game Group.
As head of the software giant's Xbox 360, Xbox Live and Games for Windows businesses, Mattrick is responsible for game development at Microsoft Game Studios as well as the company's relationships with publishers and developers.
de Lillard added: "The mark Don has left, and will invariably continue to leave, on Canadian game development makes him the perfect person to discuss the future role that Canadian developers will play in the industry."