If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.


Deal Enables Brand Marketers to Tap Into the Fastest Growing and Most Diverse Gaming Audience

NEW YORK CITY and HACKENSACK, NJ-JUNE 27, 2005-Massive Incorporated and Skyworks Technologies today announced a partnership that will integrate Massive's leading dynamic advertising technology into Skyworks' world class catalogue of casual games. The partnership will create an accessible and valuable network for advertisers to leverage the significant and fast-growing audience of casual online gamers.

Casual online games are by far the most heavily played games on the Internet, generating hundreds of millions of monthly game plays and billions of minutes of potential brand exposure. Marketers who utilize the Massive-Skyworks casual game network will gain access to a huge audience of consumers engaged with this immersive, interactive entertainment content.

"By partnering with Skyworks, Massive will extend its proven technology and powerful video game network into the casual online games segment," said Mitch Davis, CEO of Massive. "Our advertising partners will now be able to target both the broad online gaming audience and the core, youth gaming demographic, based on their specific brand needs."

Skyworks has led the casual games industry by creating games that engage mass audiences across multiple platforms. The Skyworks management team includes video game industry pioneers Garry Kitchen, David Crane and Alan Miller, a group that was responsible for co-founding companies including Activision, Accolade and Absolute Entertainment, prior to founding Skyworks.

"This is a tremendous untapped opportunity for advertisers to reach a large and diverse market by leveraging Massive's leading video game advertising network and Skyworks' large and proven casual online games catalog," said Skyworks founder and CEO Garry Kitchen.

The Massive-Skyworks partnership brings together the industry leaders in dynamic in-game advertising and casual online game design and development.

About Skyworks

Skyworks® Technologies, Inc., is a leading developer of casual online games and client branded Advergames for Fortune 1000 companies and the world's leading brands. Over 40 million Skyworks games are downloaded every month from our clients' web sites, and over 1 billion Skyworks games have been played to date! Founded in 1995, Skyworks has led the casual games industry by creating games that engage mass audiences across multiple platforms including web, mobile, kiosks, videogame consoles and CD-ROM. Skyworks also develops retail games for handheld console game systems, pay-to-download games for the Internet and games for cell phones working with various game publishers and distribution partners. www.skyworks.com

About Massive Incorporated

Massive Incorporated has created the world's first video game network across all platforms. With its patent-pending technology, Massive dynamically serves advertising across the largest aggregated network of premier video game titles and delivers measured results on consumer interaction with this brand messaging. Massive has partnerships with 20 leading game publishers, over 30 blue-chip advertisers, and has served over four million game sessions, to date. Massive allows publishers and advertisers to capitalize on the largest cultural and economic entertainment force in the world. Massive is backed by DFJ Gotham, DFJ New England, RRE Ventures, NeoCarta, Tobat Capital, and Newlight Associates. www.massiveincorporated.com.

GamesIndustry International avatar

GamesIndustry International


GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.