MARVEL'S SPIDER-MAN TO HOST VIDEO GAME SIGNING AT LOCAL HMV

London, U.K. - October 25, 2007 - In support of his newest video game adventure, Marvel's legendary web-slinger will appear to meet fans and sign copies of Activision Inc.'s Spider-Man: Friend or Foe on Friday, 26 October, 2007 at the HMV London store, located at Oxford Street.

An all-new adventure where a defeated arch-enemy can become an invaluable ally, Spider-Man: Friend or Foe challenges players to defeat and then join forces with notorious movie foes from the Marvel Universe including Doc Ock, Green Goblin, Venom and Sandman, as well as others from the classic Spider-Man family of characters. In the game, players will embark on a global quest to overcome an evil threat, by controlling Spider-Man and one of many Super Hero or Super Villain sidekicks, as they master unique fighting moves and styles while switching between characters to execute team combos and defeat foes.

For the first time ever in a Spider-Man game, Spider-Man: Friend or Foe features a unique co-op mode in which a friend can join the game at any time and take control of Spider-Man's sidekick as they battle through the game side-by-side and replay favorite levels. As the gaming experience unravels, Spider-Man and his sidekicks unlock a variety of arenas and secret areas containing special tokens which allow players to revisit previously explored levels at any time as well as fortify their cache of collectables, power upgrades and mini-games. Gamers can also replay levels as Spider-Man's darker, more mysterious persona, Black-Suited Spider-Man, and experience a robust Versus mode, with multiple arenas, where players match up any two characters and battle it out to see who wins.

Spider-Man: Friend or Foe is available for the Xbox 360 video game and entertainment system from Microsoft, the Wii home video game system from Nintendo, the PlayStation®2 computer entertainment system and PSP® (PlayStation® Portable) system, the Nintendo DS and Games for Windows PC. The game is rated "7+" (Everyone 7 and older) by the PEGI.

For more information on Spider-Man: Friend or Foe , please visit www.friendorfoegame.com.

About Spider-Man Merchandising, L.P.

Spider-Man Merchandising, L.P., the limited partnership comprised of Marvel Entertainment, Inc. and Sony Pictures Consumer Products, Inc., oversees all of the licensing and merchandising for the Columbia Pictures Spider-Man feature films as well as the Sony Pictures Television's animated series, "The Spectacular Spider-Man," all based on the Marvel characters.

About Activision

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Scandinavia, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

Spider-Man and all related characters and certain elements: TM & Ó 2007 Marvel Characters, Inc. Spider-Man, Spider-Man 2 and Spider-Man 3 movie elements: ® 2002, ® 2004, ® 2007 Columbia Pictures Industries, Inc. All rights reserved.

Super Hero(s) and Super Villain(s) are co-owned registered trademarks.