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Developer of 2006 Hit "Prey" Will Work Closely With MEE Production Team on Original IP For Next-Gen Systems

NEW YORK, NY AND MADISON, WI - FEBRUARY 21, 2007 - Newly formed videogame production house Marc Ecko Entertainment ('MEE') today announced a major partnership with the award-winning Human Head Studios to develop an as yet unrevealed title for next-generation consoles. Human Head, best known for last year's highly acclaimed Prey for PC and Xbox 360, and MEE will jointly develop a title that aims to push the boundaries of entertainment.

"Human Head is a premiere developer that is up to the challenge of crafting a title that is conceptually different than any game ever made," said Mike Lynch, President of Marc Ecko Entertainment. "Our entire team is focused on working side by side with Human Head's core group to develop an action title that is truly ambitious in scope. Our job is to change perceptions of what a game can be."

"As a huge fan of Prey, I am psyched to have the opportunity to watch Human Head enhance our vision and bring it to life. It's sort of like drawing up the play for the 'to win' basket and having Jordan there to execute it to perfection," added Mr. Ecko.

"When we first met with Marc's team, we were excited by the creative vision that they brought to the table and the fact that they weren't afraid to take risks," said Paul MacArthur, President of Human Head Studios. "We're ready to give players a brand new ride."

More information about the game will be released in the coming months.

About Human Head Studios Incorporated

Human Head Studios Incorporated is a privately owned, independent game development studio based in Madison, Wisconsin. Founded in 1997, Human Head Studios began with the development of the highly innovative and award winning Rune. Dedicated to innovative play and top quality visuals, Human Head Studios has developed games for the PC, PlayStation2 computer entertainment system and Xbox platforms. Human Head's most recent title, Prey, developed in partnership with 3D Realms, has won a number of awards, including Official Xbox Magazine's Shooter of the Year, PC Gamer's Best Action and Best Multiplayer Game of the Year, and Time Magazine's Top Ten Games of 2006.

About Marc Ecko Enterprises

Marc Ecko founded *ecko unltd. in 1993, at the age of 20. In the short period that has passed, the Company has grown to include 12 separate *ecko unltd. apparel and accessories lines; Marc Ecko "Cut & Sew" collection, G-Unit Clothing Company; Zoo York; Avirex; Complex magazine (circulation 335,000); and the video game production house Marc Ecko Entertainment. Last year alone, the full-scale global fashion and lifestyle company reported billings of over $1.5 billion. In recognition of his achievements, Marc was recently honored with a 2006 MTV Video Music Award for "Best Videogame Soundtrack", and is frequently included in such lists as Details magazine's "Most Powerful Men Under 38," Stuff magazine's "Style Icons" list, and New York Magazine's list of the City's "Influentials."


Rob Fleischer

Sandbox Strategies



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