Major League Baseball 2K10

FOR IMMEDIATE RELEASE

New York, NY - May 5, 2010 - 2K Sports announced today that 24-year-old Wade McGilberry of Semmes, Alabama has won an unprecedented cash prize in the amount of $1,000,000 by being the first person to throw a verified perfect game in Major League Baseball® 2K10, the latest iteration of the popular Major League Baseball® 2K series. The special contest, which was available for the Xbox 360® video game and entertainment system from Microsoft through the Xbox LIVE® online entertainment network* and PlayStation®3 computer entertainment system through the PlayStation®Network*, illustrated 2K Sports' dedication to delivering vastly improved gameplay and pitching mechanics this season in Major League Baseball 2K10.

"It was actually my wife who convinced me to go for it," said Wade McGilberry, winner of 2K Sports' Perfect Game competition. "I never thought I'd actually win a million dollars playing a video game, it's all still sinking in for me." Wade threw a verified perfect game on the first day of the competition, a feat thought by many to be impossible. He went on to add, "The game itself was fantastic - I'm glad I bought it either way ¬- but I have to say, this is a nice return on my investment."

"This competition was an amazing ride for us," said Jason Argent, vice president of marketing for 2K Sports. "We honestly had no idea what to expect. But the incredible response from the fans and the buzz surrounding the competition was nothing that we could have ever predicted. Throwing a perfect game in Major League Baseball 2K10 is anything but easy. We congratulate Wade on his successful pursuit of perfection."

Fans were able to participate in the $1,000,000 Major League Baseball 2K10 contest beginning on March 2, 2010 at 12:01 AM PST. The competition ended on May 1, 2010 at 11:59 PM PDT. To compete, gamers had to play in MLB Today mode, select from any of the available matchups, and then choose the option to participate in the ‘MLB 2K10 contest' that automatically defaulted to the proper gameplay settings as defined by the official contest rules. Entries had to be recorded via camera or digital video recorder in compliance with guidelines provided by 2K in the official rules, and all eligible entrants had to submit a copy of their recording in its entirety for verification. Submissions were only accepted on DVD. To ensure accuracy in the verification and submission process, 2K Sports partnered with Twin Galaxies International, the worldwide authority on video game world records, and provider of scores to Guinness World Records that are published in the Guinness World Records: Gamer's Edition. On May 2, 2010, 2K Sports, in conjunction with Twin Galaxies International, began reviewing player submission videos. After a thorough review process, 2K Sports determined that Wade McGilberry was the first person to throw a verified perfect game in Major League Baseball 2K10.

Developed by Visual Concepts, a 2K Sports studio, Major League Baseball 2K10 is rated E for Everyone by the ESRB and is now available for Xbox 360, PlayStation 3 system, PlayStation®2 computer entertainment system, PSP® (PlayStation®Portable) system, WiiTM system, Nintendo DSTM and Windows PC. For more information about Major League Baseball 2K10, please visit www.2ksports.com/games/mlb2k10.

2K Sports is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

*Sony Computer Entertainment America took no responsibility for this offer

*This contest was not sponsored by Microsoft.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer and publisher of interactive entertainment software games for the PC, PlayStation®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® video game and entertainment system from Microsoft, WiiTM, Nintendo DSTM, iPhoneTM, iPod® touch and iPad. The Company publishes and develops products through its wholly owned labels Rockstar Games and 2K, which publishes its titles under 2K Games, 2K Sports and 2K Play. The Company's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

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Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft.

"PlayStation" is a registered trademark of Sony Computer Entertainment Inc.

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All trademarks and copyrights contained herein are the property of their respective holders.

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The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "potential," "predicts," "projects," "seeks," "will," or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company's future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and product development personnel, our dependence on our Grand Theft Auto products and our ability to develop other hit titles for current generation platforms, the timely release and significant market acceptance of our games, the ability to maintain acceptable pricing levels on our games, our ability to raise capital if needed and risks associated with international operations. Other important factors and information are contained in the Company's Annual Report on Form 10-K for the fiscal year ended October 31, 2009, in the section entitled "Risk Factors," as updated in the Company's Quarterly Report on Form 10-Q for the fiscal quarter ended January 31, 2010, and the Company's other periodic filings with the SEC, which can be accessed at www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.

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Meg Maise (Corporate Press/Investor Relations)

Take-Two Interactive Software, Inc.

(646) 536-2932

meg.maise@take2games.com