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Majesco launches new corporate branding

The company's new focus on casual games is reflected in the logo

Majesco Entertainment today unveiled its new corporate identity. The logo is designed to reflect the company's "focus on fun, casual experiences, social engagement and innovative, yet approachable gameplay."

"We have been extremely successful creating engaging, casual games for the mass market and that focus will continue to drive our product decisions in this evolving marketplace," said Jesse Sutton, CEO of Majesco Entertainment.  "From our console and digital titles to our social and mobile initiatives, we are plotting a course for significant growth and our new look better represents what we stand for and our vision for the future."

"It's important for our brand to reflect what people can expect from our company and our video game titles - high-quality, fun, and progressive entertainment experiences," added Christina Glorioso, Chief Marketing Officer of Majesco Entertainment.

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David Radd avatar

David Radd

Writer - GamesIndustry International/[a]list

David Radd has worked as a gaming journalist since 2004 at sites such as GamerFeed, Gigex and GameDaily Biz. He was previously senior editor at IndustryGamers.

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