Majesco/Harley Pasternak deal
5-Factor Fitness program games on the way.
EDISON, NJ, December 6, 2010 - Fitness and nutrition specialist, best-selling author and acclaimed celebrity trainer Harley Pasternak, and Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, today announced a strategic partnership to develop and produce interactive electronic games based on Pasternak's 5-Factor Fitness program. Designed to generate results in just five weeks, the successful 5-Factor Fitness program is based on five-ingredient meals, five times a day, coupled with Harley's signature fitness program of five-minute sets. Under the terms of the partnership, Majesco receives the exclusive worldwide rights to publish games based on Harley's program.
"Backed by degrees in both nutrition and fitness, Harley is the pre-eminent Hollywood trainer, responsible for some of the best celebrity bodies on stage and screen, including Katy Perry, Megan Fox, Lady Gaga and Rob Pattinson," said Jesse Sutton, Chief Executive Officer, Majesco Entertainment. "Harley's appearances on Oprah Winfrey and Rachael Ray have helped drive the growth of his 5-Factor brand and convert millions to his distinctive nutrition and fitness program. His program is the type of holistic approach that translates perfectly into motion-based video games that let players take control of their own health in a fully interactive way."
"I'm thrilled to be partnering with Majesco to create a ground-breaking fitness game based on the same 5-Factor program I use to train all my clients," said Pasternak. "I designed the program to get celebrities in top shape as quickly and efficiently as possible. This game will give everyone access to the simple yet effective training techniques I've used to achieve phenomenal results for some of the best bodies in Hollywood."
The Harley Pasternak 5-Factor Fitness game is expected to release late 2011. For additional information about Majesco's exciting line of products, please visit: http://www.majescoentertainment.com/.
About Harley Pasternak
Harley Pasternak M.Sc. is a New York Times best-selling author and holds a Master of Science in Exercise Physiology and Nutritional Sciences from the University of Toronto and an Honors Degree in Kinesiology from University of Western Ontario. He is also certified by The American College of Sports Medicine and The Canadian Society of Exercise Physiology. Harley is a spokesperson for New Balance athletic footwear and Coca-Cola's Fuze sugar-free beverages, and has made appearances in more than 20 countries. He has appeared on The Oprah Winfrey Show, The Today Show, CNN, America's Next Top Model, Rachael Ray, and The Tyra Banks Show. Pasternak lives and works in Los Angeles. For more information, please visit http://www.5factor.com/.
About Majesco Entertainment Company
Majesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on Kinect for Xbox 360®, PlayStation®Move, Wii TM, Nintendo DS TM and other leading systems. Product highlights include Cooking Mama TM, Babysitting Mama TM, TETRIS® Party Deluxe and Zumba Fitness®. The company's shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ and has an international office in Bristol, UK. More info can be found online at www.majescoentertainment.com or on Twitter at www.twitter.com/majesco.