Majesco Entertainment Surpasses 500,000 Unit Mark For 'Cooking Mama' On Nintendo DS(TM)
EDISON, N.J., August 15th, 2007 - Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games and digital entertainment products for the mass market, today announced that its award-winning Nintendo DS video game, Cooking Mama, has shipped more than 500,000 units to retail since its launch 11 months ago.
"We are excited by the sales performance of Cooking Mama as it reinforces Majesco's content and platform strategy," said Ken Gold, vice president of Marketing. "We look forward to further building the franchise while introducing new players to the fun and unique gameplay within Mama's kitchen."
Developed by Office Create and licensed from Taito, Cooking Mama has received several industry honors including: "Most Innovative DS Design of E3 2006" from leading video game website IGN; and GameDaily's "Nod Award," which called Cooking Mama "a fun DS game that uses the stylus to near perfection."
Cooking Mama challenges players to use the stylus as a master kitchen tool to cook 76 real world dishes ranging from pepperoni pizza to cabbage meat rolls. Under Mama's watchful eye, players must first prepare ingredients, then combine, cook and present the final meal all via the Touch Screen. Players can even "cool down" dishes by blowing into the DS microphone and share their favorite recipes with friends via the DS wireless link.
Cooking Mama for the Nintendo DS complements Cooking Mama: Cook Off for the Wii home video game console. Majesco has recently announced the DS sequel Cooking Mama 2: Dinner with Friends which it expects to release in its first fiscal quarter, and will be sharing details soon on the Wii console sequel expected this spring. For more information on the franchise, please visit www.cookingmamacookoff.com or www.majescoentertainment.com.
About Majesco Entertainment Company
Headquartered in Edison, NJ, with an international office based in Bristol, UK, Majesco Entertainment Company (NASDAQ: COOL) is an innovative provider of video games and digital entertainment products for the mass market, with a focus on publishing video games for leading portable systems and the Wii console. Current product line highlights include Cake Mania for the Nintendo DS, Cooking Mama: Cook Off for the Wii and JAWS Unleashed. More information about Majesco can be found online at www.majescoentertainment.com and www.majescoeurope.com.
Safe Harbor
Some statements set forth in this release, including the estimates under the headings "Outlook" contain forward-looking statements that are subject to change. Statements including words such as "anticipate", "believe", "estimate" or "expect" and statements in the future tense are forward-looking statements. These forward-looking statements are subject to risks and uncertainties that could cause actual events or actual future results to differ materially from the expectations set forth in the forward-looking statements. Some of the factors which could cause our results to differ materially from our expectations include the following: consumer demand for our products, and the availability of an adequate supply of, current-generation and next-generation gaming hardware, including but not limited to Nintendo's DS and Wii TM platforms; our ability to predict consumer preferences among competing hardware platforms; consumer spending trends; the seasonal and cyclical nature of the interactive game segment; timely development and release of our products; competition in the interactive entertainment industry; developments in the law regarding protection of our products; our ability to secure licenses to valuable entertainment properties on favorable terms; our ability to manage expenses; our ability to attract and retain key personnel; adoption of new accounting regulations and standards; adverse changes in the securities markets; our ability to comply with continued listing requirements of the Nasdaq stock exchange; the availability of and costs associated with sources of liquidity; final resolution of the class action and other litigation on terms acceptable to the company, and other factors described in our filings with the SEC, including our Annual Report on Form 10-K for the year ended October 31, 2006. We do not undertake, and specifically disclaim any obligation, to release publicly the results of any revisions that may be made to any forward-looking statements to reflect the occurrence of anticipated or unanticipated events or circumstances after the date of such statements