Mail.Ru Games launch

The new name for Astrum Online Entertainment following acquisition by Russian portal.

News by GamesIndustry International Contributor

Published on March 3, 2010

Hamburg, Germany — March 3, 2010 — Astrum Online Entertainment GmbH today announced its rebranding to become Mail.Ru Games.

Mail.Ru has recently finalized the acquisition of Astrum Online Entertainment, including its studios Astrum Nival, IT Territory, TimeZero, DJ Games, and its European branch Astrum Online Entertainment GmbH, which from now on will be operating on the global games market using the brand “Mail.Ru Games”.

The most popular title developed and launched by the company is the award winning fantasy browser-based game Legend: Legacy of the Dragons. The game takes place in the magical world of Faeo, where Humans and the Magmars fight each other in fierce battles over power, while two Mighty Dragons protect the interests of these two factions. However, when Chaos arises, even they fail to maintain the fragile balance of power. After entering this realm of amazing adventures, players can become great warriors or crafty magicians, fight ferocious monsters, participate in large-scale battles and experience both the joy of victory and the bitter taste of defeat.

Developed in 2006, Legend: Legacy of the Dragons soon became an International hit. First launched in Russia, it was localized into seven different languages and subsequently launched with great success in the UK, Germany, Poland, Turkey, France, Spain and China. In 2009, a specific version of the game was developed for social networks and successfully released on MyMir@Mail.Ru and Facebook, where it has been quickly gaining popularity among users.

About Mail.Ru Games

Mail.Ru Games, a brand of Astrum Online Entertainment GmbH, was founded in 2008 in Hamburg, Germany. It is the European branch of Mail.Ru, focused on bringing localized versions of the most popular internally developed game titles, including Legend: Legacy of the Dragons, to European audiences.

About Mail.Ru

Mail.Ru is Russia’s leading Internet portal, which serves the entertainment and communication needs of Russian-speaking users worldwide by providing a wide range of internet services, including its own free e-mail service, the popular instant messenger Mail.Ru Agent, the national social network My Mir@Mail.Ru and the search engine Poisk@Mail.Ru. With a 50% market share and over 40 titles of different genres, Mail.Ru is currently the leading Russian online games publisher and operator. The extensive portfolio of Mail.Ru includes both internally developed hits, such as Allods Online, Legend: Legacy of the Dragons and TimeZero, as well as localized versions of world famous games, such as Perfect World, Lord of the Rings Online, Silkroad Online, Cross Fire, ZX Online and ZT Online.

For more information, please visit the Mail.Ru website at www.mail.ru.

International Mail.Ru Games Products

Legend: Legacy of the Dragons

English version - www.warofdragons.com

German version - www.warofdragons.de

French version - www.warofdragons.fr

Polish version - www.warofdragons.pl

Turkish version - www.dwar.gen.tr

Spanish version - www.warofdragons.es

TimeZero

www.timezero.de

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