Magmic Games Announces Exclusive Partnership With Hudson Entertainment

OTTAWA, October 18, 2007 -- Magmic Games and Hudson Entertainment, the North American publishing arm for Hudson Soft, today announced a partnership that will make several popular Hudson Entertainment mobile titles available to smartphone users. Under the terms of the agreement, Magmic obtains the exclusive, worldwide rights to publish several popular Hudson Entertainment mobile titles for play on BlackBerry and Windows Mobile devices. The titles will be made available directly to consumers at Magmic.com and Bplay.com, Magmic's BlackBerry and Windows Mobile direct-to-consumer portals, as well as through Magmic's distribution partners.

The agreement will include titles such as the flagship Super Bomberman, the first of the Hudson mobile titles that Magmic will publish.

Smartphones represent the largest growing segment of the mobile gaming and entertainment market. There are currently in excess of 23 million smartphone subscribers in North America, with smartphone penetration growing at an over 100 percent rate in the United States alone in the last year (m:metrics, July 2007).

"Hudson Mobile has long been known for its outstanding mobile products, and we are very pleased to be partnering with them in bringing their titles to a previously untapped audience" said Nicholas Reichenbach, vice president of publishing for Magmic.

"Hudson is proud to partner with Magmic, the leading provider of games for smartphones," said John Greiner, President and CEO of Hudson Entertainment. "We want to ensure that the entire mobile audience can enjoy all of our great games."

About Magmic Games

Magmic Games is a world leading developer and publisher of mobile entertainment with over 80 titles in action, sports, casino, puzzle retro and multiplayer genres across a variety of mobile platforms. Magmic publishes a full range of content, from original IP to partnering with top entertainment publishers including Glu Mobile, Hands-On Mobile, In-fusio, Konami, PopCap Games, and THQ Wireless.

About Bplay

Owned and operated by Magmic Games, Bplay is a leading entertainment portal that offers a robust suite of content that includes games, music, graphics, themes and lifestyle applications, tailored expressly for the BlackBerry audience. The product offers a white-label solution for carriers to direct customers to a branded Web store front and an on-deck icon for easy downloading of content. For more information on Bplay, visit www.bplay.com.

About Hudson Entertainment, Inc.

Hudson Entertainment is the North American publishing arm of Hudson Soft, an international provider of games and entertainment content founded in 1973. Hudson introduced best-selling classic videogame franchises including Bomberman, Bonk, and Super Adventure Island. Hudson Entertainment focuses on three key businesses: Console Games, Mobile Games, and Music. Since 2000, Hudson's mobile division has been a leading supplier of games and personalized content. Through their partnership with The Source, Hudson is a leading provider of hip-hop ring tones and mobile content. For more information on Hudson Entertainment, please visit www.hudsonent.com.

Hudson Entertainment and Hudson Soft Co., Ltd. are trademarks and/or registered trademarks of Hudson Soft Co., Ltd. Bomberman is a registered trademark of Hudson Soft Co., Ltd.

CONTACTS:

Debra Benson / Megan Kellett

mPRm Public Relations for Bplay

323-933-3399

dbenson@mprm.com / mkellett@mprm.com