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Gaming media group saves much-loved website.

Bristol, 10/03/11

The Games Tribe, the specialist video games media business, today marks the next phase of its expansion with the announcement that it has bought from former owner Joe Anderson, is launching and now has more than 60 sites signed up to its partner program.

Made2Game was purchased following the decision by Anderson to close the well-liked news site. It now comes under the umbrella of parent site and is being overseen by editor-in-chief Nick Ellis. Ellis will be building on the great work from Anderson and developing Made2Game into ‘the home of games opinion’.

The launch of dedicated racing site follows the strategy started with,, of building communities and focussing on key niche areas.

Ellis said: “In keeping with the philosophy of The Games Tribe we will be carving out a specific niche for Made2Game, making it ‘the home of games opinion’. This means focus on reviews and hands-on impressions plus longer opinion pieces and a raft of new regulars. Keep an eye on to see some exciting changes.

“With the purchase, the launch of and the ongoing growth of our other in-house sites we are on the lookout for talented contributors to come and help us. Anyone interested can contact me on”

The Games Tribe has also reached the 60-site mark on it partner program – offering independent games sites and blogs a way to compete with the big corporate owned sites by offering sales, marketing and editorial assistance to partners.

The Games Tribe's Rich Keith said: “Our primary focus is in helping existing independent web sites so I am really excited about reaching the 60-partner mark. It’s not just the volume but the quality of the sites and the enthusiasm of the people running them. We’ve set an internal target of 100 sites by E3 and are well on track for that.

“I’d urge anyone with a site to contact me to discuss how we can help them. And, as the Made2Game purchase shows, if the right site comes along we are also able to help financially either via partnership or outright purchase.”

Visit the sites:

See the full list of partner sites at


About The Games Tribe

The GamesTribe Limited is a specialist video games media group set up by games media veteran Rich Keith, a former editor and publisher of PC Gamer, Official PlayStation Magazine and FirstPlay. For more on The Games Tribe go to

For more information

Rich Keith, director 0845 116 2719 / 07740866250 /

Nick Ellis, editor-in-chief 0845 116 2719 / 07959 892527 /


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