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Madden NFL 2009

Celebrate success in the style of your choosing.

July 29, 2008 – TOUCHDOWN! Time to celebrate with the all new user celebration feature, just one of 85 new gameplay features included in first game that adapts to you, Madden NFL 09. The 20th Anniversary installment of the award winning Madden NFL franchise hits stores nationwide on August 12, 2008.

Lambeau Leap into the stands with the Packers or bust a move with T.O. in the new Dallas Cowboys stadium - user celebrations lets players celebrate the way they want with a new control system that is activated after every trip to the end zone. Once a touchdown is scored, run into the hotspot located in the end zone and press the corresponding button to get your player moving with signature dance moves or agile tricks. Tired of the same moves with one player, steal the celebrations of other players in the league to keep the celebration going. All celebrations are player specific – allowing you to do the river dance with Chad Johnson, or the simply flip the ball like LaDainian Tomlinson.

Madden NFL 09 will be available for the Xbox® and Xbox 360™ video game systems from Microsoft, PlayStation®2 and PLAYSTATION®3 computer entertainment systems, Nintendo DS™, PSP® (PlayStation®Portable) handheld entertainment system and is rated E by the ESRB. Madden NFL 09 All-Play, featuring easy-to-use gameplay controls and an all-new playcalling system tailored to fit the playing style of all skill levels will be available on Wii™.

For additional information please visit www.madden09.com.

Contact:

EA SPORTS –Tyrone Miller, 407-386-4905 or tmiller@ea.com

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