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Madden NFL 13 sees 900k sold on day one

Sell through has been up 7% year-over-year on HD platforms

EA sent word today that its latest Madden NFL title has set sales records for its first day at retail. Madden NFL 13 managed to sell over 900,000 units in its first 24 hours, representing a seven percent increase year-over-year on HD platforms and a new record for the franchise this generation.

EA noted that the game also set a day one online usage record with a 28 percent jump in peak simultaneous users over last year's first day. And critics seem to be thoroughly enjoying the revamped Madden, as the game has seen nine scores of 90 or above.

"Madden NFL 13 is the most innovative entry the franchise has ever seen and we're thrilled that fans have embraced it with such a huge first day," said Andrew Wilson, Executive Vice President of EA Sports. "As we approach the kickoff of the NFL season next week, the football community is whetting their appetites by playing Madden NFL 13 in record numbers. With the combination of the cutting-edge Infinity Engine and new Connected Careers fans are truly getting their football fix with the best Madden NFL game ever."

"It was a phenomenal first day for Madden NFL 13, and we have high expectations for this great game to be popular throughout the fall and into the holidays," said Seong Ohm, Walmart SVP of Entertainment. "We're excited that our partnership with EA has helped deliver our customers unique access and content to this great game. There's incredible demand for Madden NFL 13, and it's easy to see why people are loving it."

Wilson had previously admitted to GamesIndustry International that Madden hadn't seen the same level of innovation as the company's other franchises, so the team was eager to fix that this year.

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James Brightman avatar
James Brightman: James Brightman has been covering the games industry since 2003 and has been an avid gamer since the days of Atari and Intellivision. He was previously EIC and co-founder of IndustryGamers and spent several years leading GameDaily Biz at AOL prior to that.
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