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Madden NFL 10

Available on the PlayStation Store and Xbox LIVE Arcade now.

REDWOOD CITY, Calif. - November 24, 2009 – Electronic Arts Inc. (NASDAQ: ERTS) announced today that Madden NFL Arcade is now available for download on the PlayStation® Store, and will be available on Xbox LIVE Arcade on Wednesday November 25th. Perfect for pick-up-and-play action during halftime, Madden NFL Arcade provides an all-new way to experience the Madden NFL franchise, featuring a unique art style and fast-paced gameplay. Madden NFL Arcade is available on the PlayStation Store and Xbox LIVE for $14.99 and 1200 MS points respectively.

Madden NFL Arcade takes everything you love about your favorite NFL stars and stadiums and brings them to life in a fun, high-scoring gridiron battle. Featuring all 32 NFL teams and stadiums, including the top five offensive and defensive stars from each team, with all-new arcade style animations, every play looks like a highlight reel. From linemen to wide receivers, each player is 100% authentic to the NFL and injected with over-the-top personality unique to Madden NFL Arcade.

Catch your opponent off-guard with 13 unique Game Changers to break the game wide open in a single play. Freeze one of your opponent’s players, add extra lineman to sack the QB, turn off your opponent’s passing icons, and more. With action-packed Game Changers, no two plays are ever the same.

Madden NFL Arcade is the perfect video game for game day, allowing up to four cooperative players on a single console. You can also take on the world online in head-to-head matches and track your performance via interactive leaderboards. To commemorate your gridiron success, Madden NFL Arcade also provides a host of achievements and trophies to boost your gamer score.

Madden NFL Arcade is rated E for everyone by the ESRB and is developed in Orlando, Florida by the EA Tiburon studio, which also produces NCAA® Football, Tiger Woods PGA TOUR® and EA SPORTS™ MMA.

For more information about Madden NFL Arcade visit: maddennfl.easports.com.



Jennica Pearson

PR Coordinator

PH: 407-386-5179


Rob Semsey

Sr. PR Manager

PH: 407-386-5337


About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EATM, EA SPORTSTM, EA Mobile TM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. John Madden, NFL, NCAA, Tiger Woods and PGA TOUR are trademarks of their respective owners and used with permission. Xbox, Xbox 360 and Xbox LIVE are trademarks of the Microsoft group of companies and are used under license from Microsoft. “PlayStation” is a registered trademark of Sony Computer Entertainment Inc. All other trademarks are the property of their respective owners.


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