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Veggie Games Inc. takes "Mad Cow" in a whole new direction with release of Steer Madness

For Immediate Release

December 1, 2004

Vancouver, BC, Canada - Veggie Games Inc. ( announced today the release of the first ever activism based animal-rights themed video game, "Steer Madness". Featuring a cow who's got more than a few things to be mad about, players of the game find themselves breaking into cosmetics labs to rescue rabbits, hijacking chicken transport trucks to save chickens from slaughter, and overall converting an entire city to vegetarian at a rate that even the Meat Marketing Board can't keep up with.

Best described as "Grand Theft Auto" meets "Chicken Run", Steer Madness is a fully-featured 3D action-adventure game for PC and Macintosh. The game is appealing to both gamers and non-gamers alike with its easy controls, captivating storyline and rocking indy music soundtrack. Though based on direct action activism the gameplay is completely non-violent and suitable for all ages, a refreshing change from the usual guns-and-bombs video game line-up and keeping it consistant with the compassionate message of animal rights.

The creator of Steer Madness and president of Veggie Games Inc., Johnathan Skinner, has been an animal-rights activist for many years, speaking up for the animals that can't speak for themselves. While brainstorming ways to increase the effectiveness of traditional advocacy, Johnathan was inspired to use his skill of making video games as a form of activism. As a professional video game developer since 1996, Johnathan took what he knew of game design and created Steer Madness.

About Veggie Games Inc.

Veggie Games Inc. is an independent video game developer based in Vancouver, BC, Canada. We create high quality, fun to play games that will make a positive influence in peoples lives and in the world. Our games teach people how to respect the environment, the animals, and each other.

For further information and to view the game trailer, please visit the web site:

Media Contact: Johnathan Skinner, President of Veggie Games Inc., Phone: 1-604-875-9503, E-mail:

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