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Macrovision®’s Trymedia® Group Powers Downloadable Games For AOL Germany, and With Launch of German Game Storefront

GAMES CONVENTION/LEIPZIG, GERMANY , August 12, 2005 - Following on the heels of Macrovision® Corporation's (Nasdaq: MVSN) acquisition of Trymedia® Systems and launch of the Trymedia business unit devoted exclusively to games, the newly combined companies today announced the launch of a fully customizable storefront catered specifically to German game audiences. The flexible German storefront is an integrated product combining the best of Bluefish Media ( and Macrovision's technologies. AOL Germany is already using the new storefront in its game offering launched earlier this month. In addition, game sites and join the world's largest digital distribution network for games using their own versions of Macrovision's flexible German storefront.

"We want to give our portal customers the greatest possible flexibility when it comes to building online game areas," said Todd Basche, GM of Macrovision's Trymedia business unit. "Through localized content, German gamers get the games they want, in a language they know and have the option to pay by the methods they use most. We are fully committed to Europe and will continue to announce exciting new partners over the next several weeks."

Macrovision's Trymedia group provides its e-commerce business customers with downloadable games content from a catalog of more than 1200 PC games. End-users can then download PC games in a try-before-you-buy format. Trymedia's technology solutions allow consumers to play games on multiple computers, backup and even share games with friends (shared content reverts to full trial mode).

Bluefish Media is the distributor for Macrovison's Trymedia game catalog in German-speaking countries and has a primary role in local operations in Germany, Austria and Switzerland. "The strength of Macrovision's DRM and related systems combined with our front end and content delivery make the most powerful solution for German online game stores," said Cyrus Kargar, GM at Bluefish Media.

The German storefront is a full-featured commerce system with extensive flexibility to support merchandising, marketing and payment processing functions that are prevalent in Germany including ELV direct debit and FirstGate Click& Buy, as well as international credit cards like JCB and Diners Card. Features of the storefront include a full-fledged shopping cart, storefront and shopping cart design templates, customized 'best seller' lists, new product areas, the ability to offer vouchers or coupons, the ability to serve custom ad banners and much more.

Trymedia already offers language interfaces in English, French, German, Dutch, Spanish and Italian and supports multiple payment currencies. The company plans to expand with localized storefront versions throughout Europe later this fall.

About Macrovision

Macrovision develops and markets content protection, digital rights management and electronic license management solutions for the video, music and software industries. Macrovision's technologies are embedded in over 9 billion DVD, VHS and CD units representing over $130 billion of protected entertainment content. In the software market, Macrovision licenses software developers the FLEXnetTM universal licensing platform and the InstallShield® suite of software installation, repackaging and update solutions, which are deployed on more than 500 million desktops worldwide. Over 50,000 software publishers and virtually all of the Fortune 1000 companies use Macrovision's technologies to maximize the value of their software. Macrovision is headquartered in Santa Clara, California and has offices worldwide. More information about Macrovision can be found at

® Macrovision 2005. Macrovision, CDS-300, RipGuard DVD, ACP, SafeDisc, FLEXnet and InstallShield are registered trademarks or trademarks of Macrovision Corporation. All other brands and product names and trademarks are the registered property of their respective companies

Media Note:

Since the acquisition of Trymedia Systems happened very recently, Macrovision and Trymedia Systems will both have booths at the Games Convention in Leipzig, Germany on August 16-18. They can be found at Booth J18 and Booth G38 respectively. Trymedia and Bluefish Media will be presenting their combined solution in the Trymedia booth.

Representatives from Macrovision will speak at the GC Developers Conference:

Jessica Tams

"Publishing and Distributing PC Games on the Internet"

August 16, 2005


Room 1, Conference Floor

Andrès Torrubia

"Inside the Hacker Mind"

August 17, 2005

13:45 - 14:45 p.m.

Room 1, Conference Floor

European PR Contact:

Suzy Worbey

+ 44 (0)1628 786100

U.S. PR Contact:

Linda Meyers


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GamesIndustry International


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