Macrovision Launches Custom Games Toolbar, Extending Trymedia Distribution Network to the Desktop
SAN FRANCISCO - December 1, 2005 - Macrovision Corporation (Nasdaq: MVSN) today announced the availability of an exclusive games web browser toolbar that extends the power of the world's largest online game distribution network to the desktop. The custom games toolbar, which is now available for download at www.trygames.com, will serve as a cross-promotional tool for Macrovision's portal and retail customers to reach game-oriented consumers. For consumers, the web browser toolbar offers quick access to the latest game trials, easier web searches, and a pop-up blocker.
"Our digital distribution technology was originally created on the principle of finding a way to sell downloadable games that works well for both consumers and businesses alike," said Fred Amoroso, Macrovision CEO. "With this toolbar Macrovision is carrying on that tradition of creating new ways to provide value to both the end-user and the games marketplace."
The custom games toolbar downloads quickly and displays automatically at the top of a user's open web browser. A search field allows game fans to search the web easily using all or one of the top search engines without having to type in their URLs. Popular and new games available for download in a try-before-you-buy-format are featured in pull-down menus. Categories include action, classics, puzzle/word, sports and strategy, as well as an A to Z listing of hundreds of games from the catalog of downloadable casual and core games managed by Macrovision.
The games toolbar is part of Macrovision's world class merchandising program and was developed in partnership with Broadspring's Ideal Product Group, games featured on the toolbar will be updated frequently with the most popular and newest available downloadable PC games. Affiliates of the Trymedia distribution network are credited for all sales that come from toolbars distributed through their portals and e-commerce sites. Macrovision's full service customers can offer branded versions of the toolbar to extend their brand to the game players desktop.
Macrovision develops and markets content and software value management solutions for the video, music, games and software industries. Macrovision's technologies are embedded in over 9 billion DVD, VHS and CD units representing over $130 billion of protected entertainment content. In the software market, Macrovision licenses software developers the FLEXnetTM universal licensing platform and the InstallShield® suite of software installation, repackaging and update solutions, which are deployed on more than 500 million desktops worldwide. Over 50,000 software publishers and virtually all of the Fortune 1000 companies use Macrovision's technologies to maximize the value of their software. Macrovision is headquartered in Santa Clara, California and has offices worldwide. More information about Macrovision can be found at www.macrovision.com.
About Macrovision's Games Division
Macrovision recently acquired Trymedia® Systems in order to offer a robust solution for the secure distribution of PC games across the physical and digital worlds. This acquisition provided the foundation for the newly formed game division within Macrovision. Macrovision's games division is a leading provider of secure digital distribution services and operates the world's largest distribution network for downloadable games. Macrovision's technology solutions provide game publishers, portals and retailers with content protection, eCommerce and distribution services to maximize their PC game sales. The company's game distribution network connects hundreds of publishers and Internet sites with millions of consumers worldwide, offering games to legitimately download, purchase, subscribe to and share. Macrovision's games division is headquartered in San Francisco. Please visit www.macrovision.com/games to learn more about Macrovision's game technology and services.
Broadspring, Inc. is a privately held internet technology and marketing firm based in Irvine, California, focused on the online paid search industry. The company operates numerous divisions that center on online traffic and search. The Ideal Product Group is a suite of free desktop applications that facilitate and improve user browsing, search, and online shopping. Broadspring partners with large internet publishers and distributors to develop custom branded desktop tools that enhance the user's search and browsing experience and at the same time build sales and equity for our partners. The company also operates a large advertising site representation network and several web properties. More information about Broadspring can be found at www.broadspring.com.
® Macrovision 2005. Macrovision, FLEXnet, InstallShield and Trymedia are registered trademarks or trademarks of Macrovision Corporation. All other brands and product names and trademarks are the registered property of their respective companies.
Macrovision PR Contact:
Tel: +1 (925) 408-9565