MACROSPACE GAMES GO 3G WITH ‘3’

News by GamesIndustry International Contributor

Published on Oct. 13, 2004

London, UK - 13 October 2004 - Macrospace, the global provider of mobile games and mobile gaming services, today announced the availability of its critically-acclaimed mobile games from the UK's fastest growing mobile operator 3. 3, the UK's first video mobile network, has added several of the most popular Macrospace games to its range of products and services available for mobile subscribers to download.

Five Macrospace Java games are initially available to 3's 1.2 million customers in the UK. These include shoot-em' up action with Alpha Wing, epic adventure and strategy with Ancient Empires, fast arcade racing fun with Crash 'N' Burn, platform action in Dragon Island, and mobile soccer perfection with Soccer Unlimited. In adapting these games to 3G handsets, Macrospace has customised the game code for the higher resolution screens and different handset hardware to ensure users get the best game experience possible.

"This launch is great news for the growing number of users who are looking for exciting, quality entertainment for their mobiles. With the addition of Macrospace games, '3' customers can now play some of the most popular mobile games on the market today," said Stephan Ansari, Head of Business Development at Macrospace.

"Mobile games continue to capture the imagination of consumers, and are becoming an increasingly important part of the whole mobile experience. '3' has set out to be a real innovator in the way it offers mobile entertainment, and games are integral to this. Macrospace looks forward to bringing more of its innovative and exciting games to '3' users in the future," said John Ozimek, Head of Marketing and Communications at Macrospace.

Graeme Oxby, Marketing Director, 3 UK commented: "3 is shaking up the UK mobile market by challenging the existing mobile operators at every level. 3 is offering customers great handsets, market-leading price plans and the very best in mobile entertainment. Gaming is an important part of our consumer offering and this agreement with Macrospace means 3 can bring even more choice to our customers."

More information about Macrospace's portfolio of mobile games can be found at http://www.macrospace.com/games

About Macrospace

Macrospace develops and publishes mobile games and provides mobile gaming solutions for network operators, service providers, handset manufacturers, media companies and brand owners around the world. Macrospace products and services are available through more than 90 carriers and 70 service providers, reaching over 700 million subscribers. With expertise in single and multiplayer gaming, web emulation and content provisioning, Macrospace is uniquely positioned to offer complete end-to-end mobile gaming solutions across Java, BREW and i-mode. ProvisionX, the company's fully managed provisioning solution, is the most widely deployed Java download service worldwide. For further information, please visit www.macrospace.com.

About 3

Hutchison 3G UK Limited delivers third-generation mobile multimedia and communications services under the 3 brand in the UK, offering a convergence of media, information and telephony to enable live video calls, multimedia content and entertainment while on the move.

3 services are available from sister companies in Australia, Austria, Denmark, Hong Kong, Italy and Sweden. 3 also holds UMTS licences in Ireland, Israel and Norway.

On August 19 2004 Hutchison Whampoa Ltd announced updated trading information for the 3 group of companies:

3 globally had over 3.2 million customers

3 UK had over 1.2 million customers [exactly 1,201,029]

In July 3 UK added 274,658 customers

3 UK's ARPU for the first seven months of the year was £43.22 per customer, per month

Three facts about 3:

3 is the UK's first video mobile network, and the only network offering 3G services to all its customers.

3 is the UK's fastest growing mobile network and was the fastest UK mobile network to a million customers. Over 1.2 million customers in the UK now have access to 3's range of 3G services, from video messaging and video calling to watching full-length music videos and goals from Barclays Premiership football.