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Machinima raises $18m in Warner Bros funding round

MK Capital, Redpoint Ventures, and Google Capital all took part

Following news of lay-offs last week, video network Machinima has raised $18 million in funding led by Warner Bros. Entertainment.

"Machinima has been a pioneer and category leader in the YouTube MCN space, with thousands of channel partners and a premium brand that reaches millions of daily users," said Warner Bros. Entertainment's Thomas Gewecke.

"We've been impressed with Machinima as a distribution partner, and by their focus on creators and commitment to high quality, exciting original digital content."

MK Capital, Redpoint Ventures, and Google Capital, all existing investors, took part in the funding. Machinima currently exclusively distributes Mortal Kombat: Legacy, a web series published by Warner Bros. Interactive Entertainment.

"We are thrilled to be partnering with Warner Bros., the leading producer of exactly the type of content that resonates with our global audience of videogamers and millennial males," said said Machinima CEO Allen DeBevoise.

"There are myriad opportunities to connect Warner Bros.' content to our audience across YouTube and our highly successful apps, and similarly to maximize the value of our content by utilizing Warner Bros.' expertise in global distribution beyond YouTube."

Last week Machinima cut 42 jobs, its third round of layoffs in 18 months. It describe the lay offs as "restructuring in and around its sales organization in an effort to create greater focus internally on selling creative ad solutions and branded entertainment, while better leveraging its longstanding partnership with YouTube to drive media sales."

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Chris Buckley

Sales Manager

Chris Buckley joined GamesIndustry in January 2010, now based in BC Canada, Chris is a veteran of the global games industry. Starting out in coin-operated amusement machine (arcades) trade publishing in 1995, for Centaur Communications ‘AB (Amusement Business) Europe’ magazine, Chris made the leap into consumer games and joined MCV Media in February 2000, where he quickly became head of sales looking after a number of entertainment brands and sales staff, before immigrating to Canada in 2008. Chris now handles all commercial sales activity for GamesIndustry.biz, and sponsorships for GamesIndustry’s trade events like the GI Investment Summit.