Colin Macdonald has been appointed at Channel 4's first games commissioning editor.
"I'm delighted to be joining the team and tremendously excited by the possibilities for gaming within Channel 4," he said.
"I am very much looking forward to working with the UK's finest in games development talent to build on the great work that's been achieved so far."
He'll liaise with those in the industry to commission new content that based on Channel 4 programming or original titles that could then appear on TV.
"Colin is a brilliant addition to the team," said Richard Davidson_Houston, head of Channel 4 online.
"This appointment is another step towards becoming a partner of choice for independent creative voices from a range of disciplines and from around the UK."
Macdonald started his career as a software manager at SAM Computers in 1991, and in his career has founded his own publishing company, worked as a producer on the GTA series with DMA Design and held the role of studio manager with Realtime Worlds. Most recently he's been working with eeGeo as VP of business development and with Speech Graphics.
"I am hugely excited that Colin's joining Channel 4 in this newly created role," added convergent formats commissioner Anna Cronin
"He's a class act, with acres of gaming experience including working on some of my favourite games. I couldn't imagine a better creative talent to be championing games for Channel 4."