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M&C Saatchi Sport & Entertainment/nDreams deal

Teaming up to provide clients with "non-traditional gaming based solutions".

London: November 26th 2009. Sponsorship and content specialists M&C Saatchi Sport & Entertainment today announced details of a new strategic partnership with games developer, nDreams in order to provide clients with market leading, non-traditional gaming based solutions.

The partnership has been brokered by M&C Saatchi Sport & Entertainment’s Head of Entertainment Dave Roberts and nDreams CEO Patrick O’Luanaigh, both of whom are strong advocates for the future of brand involvement in all forms of gaming. These two young, entrepreneurial companies pride themselves on tapping into consumer passions to deliver brand fame and consumer engagement.

Traditional gaming is now one of the most popular pastimes in the UK, with the global picture very similar. Coupled with the rise of casual / social gaming and the increasing accessibility of non-traditional ‘alternate reality games’ spanning the offline and online worlds, the opportunities for brands are extensive, yet potentially daunting for clients.

M&C Saatchi Sport & Entertainment’s Head of Entertainment, Dave Roberts, said: “Since our launch in 2004, we’ve become well known for our work with brands in music and film, so this move into gaming has been a natural extension for us as a business. Patrick’s wealth of experience in the gaming space makes his company the perfect partner for us”.

nDreams CEO Patrick O’Luanaigh added “Combining M&C Saatchi Sport & Entertainment’s expertise in brand communication with our unique position in the rapidly changing games industry creates a powerful offering for existing and new clients.”

The new partnership will work across the agency’s sport and entertainment clients and already has its first global project in development; a major launch announcement is expected early next year.

For more information please contact:

Holly Ferguson, M&C Saatchi Sport & Entertainment - 0207 544 3855

Chris Nuttall, nDreams – 01252 375754

About M&C Saatchi Sport & Entertainment

M&C Saatchi Sport and Entertainment was set up in 2004 and has since gone on to win Marketing Magazine’s Sponsorship Agency of the Year in 2004, 2006 and 2007; Sport Industry Magazine’s Agency of the Year in 2008 and 2009 and PR Week’s Specialist Consultancy of the Year in 2008 and 2009. Part of the M&C Saatchi Group, the company has offices in London, New York and Sydney, with a client base including Reebok, Coca-Cola, Castrol, Orange, Qantas and Pernod Ricard.

About nDreams

nDreams are a fast-growing game developer and production company, best known for ‘Xi’, the world’s first ever console-based ‘alternate reality game’ which recently ran in the PlayStation®Home virtual world, receiving over four million visits in just twelve weeks. As well as PlayStation®Home, they develop games across a range of platforms for a number of clients, and self-publish/co-publish original new IP. They specialise in emerging games platforms, including social gaming, browser games, ARGs, virtual worlds and downloadable console games. They are registered developers with Sony, Microsoft, Nintendo and Apple, and are based in Farnborough, Hampshire.

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