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Ten per cent of proceeds to be donated to HIV/AIDS research.

Orlando, FL December 01, 2010 – Werd! Interactive CEO Randy Shepherd is issuing a call to arms for all gamers to literally and figuratively 'play it forward'. LUDOMATION is Werd! Interactive's first installment in a series of so-called medical breakthrough games imploring gamers to unite in one common cause; to advance research and find cures for a spectrum of maladies ranging from HIV to Breast Cancer. Shepherd says ten percent of proceeds from every game in the series will be donated to their respective charities.

LudoMation marks Werd Interactive's third altruistic venture aimed at raising money for HIV/AIDS research. In 2005 Werd Interactive released the popular puzzle game Spectrum Tiles Red Ribbon for World AIDS Day and donated one dollar of every unit sold to HIV/AIDS research clinics in the southeast United States. Total charitable proceeds exceeded $250,000. That following spring, the company also gave away a free version of its popular puzzle game for National HIV Testing Day to anyone who participated by getting tested.

As of late, several other wireless game developers have jumped on the charity bandwagon. says Shepherd.

About Werd Interactive, Inc.

Werd Interactive is an interactive mobile media publisher based in Orlando, Florida specializing in iPhone games and applications. Founded in

2000 by Randy Shepherd, Werd! Interactive, Inc. was among the first game developers to usher in the mobile gaming era. Since its inception Werd Interactive has earned a solid reputation as a definitive, authoritative voice for the independent game publishing sector. Mr. Shepherd is a highly sought after lecturer and keynote speaker. He is a member of IGDA and currently serves as a board member on IGDA's Florida Chapter where he is an outspoken advocate for local technical and gaming business development.


Joshua Tucker, Director of Public Relations Werd Interactive


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