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Launched with help from Push Button Ltd.

For immediate release

Today LOVEFiLM launches on PlayStation®3 (PS3T) through award-winning developer Push Button Ltd who have signed a significant agreement to partner with LOVEFiLM and act as an extension of the service's internal development team.

LOVEFiLM, Europe's largest subscription service, streaming movies and TV episodes over the Internet and sending DVDs by post, has entered into a long-term strategic partnership with Pushbutton to develop services for digital platforms which will be rolled out onto multiple devices. This will allow LOVEFiLM to rapidly develop the service's multi-country, multi-territory and multi-product deployment.

The partnership will see LOVEFiLM further develop its interactive content applications, user interfaces and service guides to be playable on many new devices across new territories ensuring the largest possible audience for future use.  

The PS3T launch follows in the wake of successful deployment in March 2010 of the Sony Bravia and Blu-ray devices version, also developed by Pushbutton, which won the Best New Product of the Year at the International Business Awards.

Pushbutton is well known for its work with leading brands such as the BBC, ITV and Microsoft. Over the past four years they have developed a framework to facilitate development and expertise in the area of IPTV and connected device deployment including cable, satellite, Internet Connected TV's, Games Consoles, Tablets and hand-held devices.

In addition to offering its 1.4 million members access to over 67,000 titles for rental, LOVEFiLM now offers thousands of films and TV shows available to 'Watch Online' via the LOVEFiLM Player and on connected devices including SONY BRAVIA, Samsung TVs and starting today the PlayStation®3.

LOVEFiLM Group Digital Officer, Lesley Mackenzie, said,

"Today's announcement will allow LOVEFiLM to build upon our leadership in launching compelling and ground-breaking video content on many different platforms. Our work with Pushbutton over the last 12 months has convinced us that they are the absolute best partner to work with as we accelerate our digital roll out plans internationally. Their ability to quickly get to grips with delivering to a diverse range of digital platforms including consoles, IPTV and a multiplicity of connected TV's and handheld devices is second to none. They were the obvious choice of partner in what is a very exciting period in the digital growth of LOVEFiLM."

Managing Director of Push Button Ltd, Paula Byrne, said,

 "Pushbutton is delighted to be chosen by LOVEFiLM as its digital partner and looks forward to bringing the LOVEFiLM service to a wide variety of digital devices. Helping big brands with ambitious digital rollout plans is what we do best. It plays to our strengths in designing and developing screen-based services that exploit the potential of a variety of devices and platforms in the rapidly changing digital media landscape."

- ENDS -

For further information please contact the press office at Mischief on 0207 100 9999 or

Or Eugene Lacey -   Tel: 07903 240874



. In a little over 6 years, LOVEFiLM has become a leading European film subscription service, combining the benefits of DVD rental by post and, more recently, watching movies online via the LOVEFiLM Player (on the PC, the PlayStation®3 or streamed direct to TV). Customers can therefore choose how they want to watch from a selection of over 67,000 titles, including HD/Blu-ray DVDs, video games and digital streaming

. LOVEFiLM was a pioneer in digital film delivery in the UK since launching the first download to own movie in April 2006. The LOVEFiLM Player launched in March 2010 with thousands of digital titles available for members to watch on their TV, PC or PlayStation®3. For those on an Unlimited or capped package the service comes at no extra cost. Premium titles are available to everyone on a pay-per-view basis, and a number of titles are available to all site visitors for free with advertising support

. LOVEFiLM is an official PlayStation®3 integrated subscription film service partner

. LOVEFiLM  is also available through a range of internet-enabled devices - including Sony and Samsung - taking LOVEFiLM directly into members' living rooms through their TV sets

. LOVEFiLM has over 1.4 million members and operates in the UK, Sweden, Norway, Denmark and Germany

. LOVEFiLM weekly newsletters reach over one million members

. LOVEFiLM customers have generated 80 million ratings, 843,000 member reviews and generate around 2 million trailer views per month - information which helps LOVEFiLM to promote the most relevant titles for customers to choose from

. LOVEFiLM also sells DVDs, Blu-ray and video games through the LOVEFiLM shop

. LOVEFiLM is Hitwise's 2009 Number 1 website based on market share of visits among all UK websites in the Entertainment - Movies industry  (ranked 4th in the Shopping and Classifieds - Video and Games industry)

. LOVEFiLM offers a range of rental options in each market with free postage and no late fees.  In the UK these include £4.99 a month allowing members to have one DVD at a time (limit of two per month. Does not include online viewing), £5.99 a month for one DVD at a time (limit of three per month plus 2 hours online viewing ), £7.99 for two DVDs at a time (limit of four per month plus 4 hours online viewing), £9.99 a month for one DVD out at a time (Unlimited DVDs by post and online viewing), £12.99 for two at a time (Unlimited DVDs by post and online viewing) and £15.99 gives the option for three DVDs at a time (Unlimited DVDs by post and online viewing).  Members on an Unlimited package have access to the LOVEFiLM Player at no extra cost

. LOVEFiLM also offers a range of video games rental options in the UK market to support gaming across XBox 360, Xbox, PS3, PS2, Wii and DS.  These include £5.99 a month for one disc at a time (limit of three per month. Does not include online viewing), £9.99 a month for two discs at a time (limit of three per month plus 4 hours online viewing), £14.99 a month for two discs at a time (Unlimited discs by post and online viewing) and £18.99 for three discs at a time (Unlimited discs by post and online viewing), all with free postage and no late fees

. LOVEFiLM UK awards include: Inclusion in The Sunday Times top 100 fastest growing private technology companies in 2010, 2009, 2008, and 2007, 3rd place in The Sunday Times top 100 private equity-backed companies with the fastest-growing profits in 2010, a finalist in the National Customer Service Awards 2008, finalist in the Retail Week awards 2009, awarded 5th place in the Deloitte Fast 50 UK 2009, awarded 22nd place in the Deloitte Fast 500 EMEA fastest growing public and private technology companies and named Company Of The Year at the Growing Business Awards 2009. LOVEFiLM won first place for 'Best New Product or Service of the Year - Media & Entertainment' for its direct-to-TV application with Sony at the 2010 International Business Awards and was also named the number one call centre in the Entertainment, Travel & Leisure sector of the Times Top 50 Call Centres for Customer Service programme.

. The group currently works with major partners in the UK including Tesco, easy Group, CD Wow, Guardian News Media, Odeon and Vue Cinemas, some of whom offer a fully white-labelled online DVD rental service

About Push Button Ltd

. London based Pushbutton is the UK's leading independent interactive TV agency.

. The company was founded in 2002 and is owned by its founder, former BSkyB Executive, Paula Byrne and Director of Interactive Development, James Cumberbatch.

. Pushbutton designs and develops interactive services for a wide range of screen based platforms including IPTV, Cable, Satellite, Games Consoles, iPad and tablets, Internet Connected TV's, and hand held devices.

. Pushbutton has a track record of working with major media content owners and TV platforms including the BBC, ITV, BSkyB, Disney, the National Geographic Channel, Turner, Virgin Media, Microsoft, BT, RTL and Foxtel.

. The company came second in a Microsoft developers worldwide competition to deliver engaging IPTV applications for their Mediaroom IPTV application in October 2009.

. In Spring 2010 Pushbutton was a finalist in an IPTV developers competition sponsored by Deutsche Telekom, owner of one of the leading Microsoft Mediaroom deployments in the world.

. In March 2010 Pushbutton developed LOVEFiLM's digital streaming service for SONY Bravia TV's and Blu0ray devices.


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