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Buena Vista Games Hypnotises Official Xbox Magazine In Groundbreaking PR Project

1st March 2006

In a video game magazine first, Buena Vista Games successfully hypnotised the Editor of the Official Xbox Magazine, Mark Robins, and age-regressed him to ten years old in a groundbreaking project that saw Mark review the Xbox release of Disney and Walden Media Presents The Chronicles of Narnia: The Lion, The Witch and The Wardrobe through the eyes of the game's intended market.

Taking place in Future Publishing's London offices and lasting around 45 minutes, the hypnosis session was undertaken by Mark Howes, a professional and seasoned hypnotist, and will appear as part of a four-page feature in the April issue of The Official Xbox Magazine, on-sale 16th March.

"The idea of hypnotising someone into believing they're a ten year old to review a game was so unique that I simply had to get involved, even if it was just to see how it would turn out," commented Mark Robins, Official Xbox Magazine Editor. "Luckily I've come out the other end mentally unscathed and I even had my fear of flying cured to boot. I'm amazed it worked so well: I can't usually remember what I was up to last week, let alone twenty years ago."

"The Chronicles of Narnia is a computer and video game aimed at 8-12 year old boys and girls and finding anyone in that age bracket that has both the journalism experience and gaming skill to articulate a full and fair review has been impossible, until now," commented Mark Ward, on behalf of Buena Vista Games. "I had to promise that we wouldn't plant any other suggestions while the Editor was 'under' and I've stood by my word. That said, he's been clucking like a chicken ever since."

Developed by UK-based Traveller's Tales, The Chronicles of Narnia: The Lion, The Witch and The Wardrobe is out now for PS2, PC, DS and GBA and will be published by Buena Vista Games for Xbox and GameCube on 31st March 2006.

-ENDS-

For more information please contact:

Mark Ward or Lee Skittrell

Bastion Ltd.

87 Charterhouse Street

London

EC1M 6HJ

United Kingdom

Tel: 020 7490 1323 Fax: 020 7490 1350

email: mark@bastion.co.uk

Web site: www.bastion.co.uk

About The Chronicles of Narnia: The Lion, The Witch and The Wardrobe video games

The Chronicles of Narnia: The Lion, The Witch and The Wardrobe video games uniquely convey the classic story. The console and PC versions are action/adventure games featuring 15 levels of combat and puzzle solving game play. The game also features seamless integration of film footage with game play and includes extensive use of voice talent from the film. Included are numerous unlockable bonus levels and features that reveal secrets about the making of the game. Also, the console and PC versions include a two-player co-op "drop in/drop out" feature in which a second player can easily join a single-player game already in progress.

The Nintendo DS version is an action/adventure game with role playing game features. The Nintendo DS game, which includes 60 maps, utilizes the Touch Screen for game play options, including managing inventory, conversing with allied creatures, casting spells and controlling one of four possible characters in real-time combat. A wireless multiplayer mode allows up to four people to play simultaneously.

The Game Boy Advance version is an action/adventure game that includes 17 levels of game play inspired by the film. Players earn role playing game-based Nobility power-ups to defeat the minions of the White Witch. The game includes a two-player linked or wireless multiplayer mode (accessories sold separately).

About Buena Vista Games

Buena Vista Games, Inc. (BVG) is the interactive entertainment arm of The Walt Disney Company. BVG publishes, markets and distributes a broad portfolio of multi-platform video games and interactive entertainment worldwide. The company also licenses properties and works directly with third-party interactive game publishers to bring products for all ages to market. For more information, please log on to www.buenavistagames.com.

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