PHOTO STORY FOR IMMEDIATE RELEASE
October 18th 2007: Battersea Power Station was engulfed with engine noise and screeching tyre smoke this morning, as a special message of good luck was embezzled onto the ground for Lewis Hamilton ahead of this weekend's Brazilian Grand Prix, which could see him walk away as Formula One World Champion.
As these pictures show, the message was created entirely by the skid marks of a sports car and a motorbike, using blistering wheelspins and breakneck handbrake turns to lay rubber onto the tarmac to produce the words 'Go Lewis!' in giant 50-foot lettering.
And while bemused onlookers assumed the stunt was related to the filming of the new Batman movie, currently taking place at the iconic Battersea landmark, it was in fact nothing to do with the the caped hero of Gotham City - but a very different type of Gotham. The message was created for the launch of the biggest racing game yet on the Xbox 360 video game and entertainment system from Microsoft®, 'Project Gotham Racing 4' (Bizarre Creations/Microsoft Games Studio), a high-adrenalin arcade racing title which rewards players with death-defying slides and sideways driving. The concept of 'Skid Art' is also the theme of the Project Gotham Racing 4 TV advertisement currently being aired.
Driving the Caterham sports car in the pictures was the UK's top stunt driver, Russ Swift, who got through three sets of tyres to create the image.
Xbox wishes Lewis Hamilton the very best of luck in Brazil this weekend!
For more info / pics / interviews, please contact Kate Szlendak/ firstname.lastname@example.org/ 0118 909 5334
About Xbox 360
Xbox 360 is the most powerful video game and entertainment system, delivering the best games, the next generation of the premier Xbox Live online gaming service, and unique digital entertainment experiences that revolve around gamers. The system was first launched in North America, Europe and Japan in 2005 and then in Australia, Colombia, Hong Kong, Korea, Mexico, New Zealand, Singapore and Taiwan in 2006. More information can be found online at http://www.xbox.com/xbox360.
About Xbox Live
Xbox Live is the first and only unified online entertainment network seamlessly integrated throughout the entire console experience, making it easy for people to find the friends, games and entertainment they want from the moment they power on their Xbox 360 system. Xbox Live connects millions of members across 24 countries to enjoy hundreds of multiplayer games, downloadable games via Xbox Live Arcade, free and premium playable game demos, music videos, and movie trailers, as well as new game levels, characters and vehicles for all their favourite retail games. More information can be found online at http://www.xbox.com/en-us/live.
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
Microsoft, Xbox, Xbox Live and Xbox 360 are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.