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LocoRoco™ demo rolling onto PSP™

New demo can be downloaded direct to Memory Stick Duo™ from yourpsp.com

For immediate release

An exclusive chance to try this massively anticipated, charming and original game before its release date!

Today 2 June 2006, Sony Computer Entertainment Europe announces a downloadable demo of LocoRoco - the jolly, happy game of the moment. Downloaded via www.yourpsp.com, the brilliantly quirky demo is the first to be saved directly onto Memory Stick Duo - allowing players to get rolling whenever and wherever they want.

The demo is the latest example of how the PSP (PlayStation®Portable) experience is continually evolving. Downloadable game content joins previous updates such as internet browsing and RSS compatibility, keeping PSP right at the forefront of portable entertainment.

Audiences have been clamouring for a taster of LocoRoco ever since its initial unveiling, and the colourful new star of PSP rolled up a host of awards at the recent Electronic Entertainment Expo 2006 - including best artistic design, most innovative game, and PSP game of E3.

A perfect introduction to downloadable game content, the demo offers players a glimpse into LocoRoco's fresh new world, where jelly-like creatures (LocoRoco) sing, roll and bounce their way through levels to reach their goals. The demo offers a unique experience that's guaranteed to entertain you for hours on end, but it's merely a glimpse of what the full game - launched on 23 June in the UK and Ireland and 28 June across all other SCEE Territories - has to offer.

So happy, bright and unusual, the demo is sure to put a smile on your face and a song in your head! LocoRoco is set to become an instant classic; visit www.yourpsp.com to find out why for yourself.

- Ends -

For further information please contact:
Jennie Kong (jennie_kong@scee.net)
PR Manager
Tel: 020 7911 8176 Fax: 020 7734 4926
Sony Computer Entertainment UK Ltd

About PlayStation Portable

PlayStation Portable is a new handheld entertainment system that allows users to enjoy 3D games, with high-quality full-motion video, and high-fidelity stereo audio. With graphics rendering capability comparable to that of PlayStation®2, PlayStation Portable features a 4.3 inch widescreen, high-resolution TFT display. PlayStation Portable also adopts a newly developed compact but high-capacity (1.8GB) optical disc, Universal Media Disc (UMD), as its storage medium. With a wide range of accessories and connectivity options, including Memory Stick Duo, USB 2.0, IR port and Wireless LAN PSP is the new entertainment platform from PlayStation.

About Sony Computer Entertainment Europe Ltd.

Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PS one®, PlayStation®2 and PlayStation Portable® software and hardware in 104 territories across Europe, the Middle East,

Africa and Oceania. SCEE also develops, publishes, markets and distributes games software for the three formats, and manages the third party licensing programs for these platforms in the PAL territories. At the end of September 2005, over 40 million PlayStation® units had been shipped across these PAL territories, over 102 million worldwide. Between its European debut on 24 November 2000 and 29 November 2005, over 37 million PlayStation®2 units have been shipped across the PAL territories, over 100 million world-wide, making it one of the most successful consumer electronic products in history. Between the launch of the PSP in Japan in December 2004 and 21 October 2005, over 10 million PSPs have been shipped worldwide.

More information about PlayStation products can be found at www.playstation.com and www.yourpsp.com or visit the Virtual Press Office at www.scee.presscentre.com.
PlayStation and the PlayStation logo, PS one and PS2 are registered trademarks of Sony Computer Entertainment Inc. PSP and UMD (Universal Media Disc) are trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.

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