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LocalizeDirect - LocDirect

Localization system employed by Pixelbite Games for their iPhone/Android game Reckless Racing.

For immediate distribution

Helsingborg, Sweden 29th October 2010

Pixelbite Games, developer of hit game Reckless Racing for the iPhone, iPad, iPod touch and Android handhelds used Localize Direct's system LocDirect to streamline the localization process. The Swedish company whose clients include Microsoft and EA have been amongst the earliest adopters of Localize Direct's technology. The studio had also previously used the middleware tool in the development of PGR: Ferrari Edition and Raging Thunder 2.

Pixelbite Games are one of the growing number of developers using the streamlining localization tool focused on the video game industry. Localized content is mistakenly perceived as solely a publisher problem. Developers always feel the pain and should structure their process to minimize loc challenges specific to their product. With this in mind, LocDirect is highly customizable and can scale to suit the project in development regardless of size.

"Localize Direct's system has catered for every localization need we've had so far." Commented Mattias Olsson, Managing Director of Pixelbite Games. "It's considered a must have in the suite of development tools we're using today. We highly recommend it to any developer targeting the international market."

"Massive congratulations to Pixelbite Games and their success with Reckless Racing. It's an amazing game and I'm glad that we could help the team focus on their core strengths. Their adoption of our middleware ensured that creative talents wouldn't get bogged down with localization issues." said Michael Souto, Business development director at LocalizeDirect. "It also allows us to promote the fact that LocDirect is a tool that can help with loc demands of all sizes. The management of localization assets can be a development nightmare whether there are two thousand or two million words."

About LocalizeDirect AB

LocalizeDirect develops LocDirect a localization tool for the games industry. LocDirect is designed to help organizations deal with the increasingly complex task of localizing in-game assets and achieve simultaneous worldwide release. Our system supports the entire development process and allows for localization in parallel with development. LocDirect connects all the stakeholders in the localization process including developers, producers, translators, proofreaders, loc managers and loc QA staff. Our solution is highly adaptable and scales from small handheld game productions to large AAA multiplatform projects. For more information please visit

About Pixelbite Games AB

Pixelbite, founded in 2009, is an independent game developer based in Helsingborg, Sweden. A strong core team, with the combined game development experience of over 50 years, leads the innovative and creative process. The mission is to deliver high quality entertainment for primarily the handheld and mobile market, using in-house developed technology and the Fuse platform.

Michael Souto,

Business Development Director

LocalizeDirect AB

+44 (0)753 2050838 

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