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Load Inc.: Get Ready For A Crazy Return


'Mad Tracks', the toy car arcade game everyone has been waiting for is now available online at Remember these toy car games we used to play for ever? We took the best out of the micro genre and made it better!

'Mad Tracks' is a toy car game in everyday environments (restaurant, toy store, mini golf) featuring 23 original mini games and 23 crazy races for everyone. Get ready to battle with 12 stackable pick ups and power ups!

'Mad Tracks' made a blazing start among US players and around the globe with more than 400.000 downloads of its PC demo launched in February this year.

Load Inc. has signed a worldwide agreement with American e-solution leader Element 5 (subsidiary of Digital River). This partnership will allow Load Inc. to strengthen its global online policy of getting closer to the final user. "We're trying to answer a fast growing demand from the public. Gamers tend to come from very varied locations, we want to be able to deliver a great gaming experience without the wait. () Selling PC titles online only makes sense after the investment we made on 'Mad Tracks Xbox 360 Live Arcade' (available for back to school)" says Denis Bourdain, VP & business development manager.

No matter where you live, you can now get this dazzling game on your PC for only $14.99. To make it even cooler, the first 500 orders will get 20% off (using the code "Get mad").

"Most people who played this game are telling us their life is better now and that they have more friends" says Thomas Leinekugel, VP project manager at Load Inc. - the information has not been formally verified.

About Load Inc.

Founded in 2003, Load Inc. is a Paris based development studio specialized in car and arcade games. We make games for entertainment! Currently working on the awesome Xbox 360. Visit - now!

*** 100% Fat Free Games! ***

About Element 5 & Digital River.

Digital River, Inc., a global leader in e-commerce outsourcing, builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Founded in 1994, Digital River is headquartered in Minneapolis. For more details about Digital River, visit or call 952-253-1234.

Press contacts: Denis Bourdain -

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