Live Sports – Brought to You by EyeToy …

For immediate release
Press information




For up to 8 players so everyone's involved!

EyeToy: Play franchise goes from strength to strength

E3, Los Angeles, May 10 2006 - Stretch those legs and put on your tracksuit, as Sony Computer Entertainment Europe [SCEE] announces the fourth game in the bestselling EyeToy®: Play franchise and this one has an even more energetic twist! Due to release in quarter four 2006, EyeToy®: Play Sports has been developed exclusively for PlayStation®2 by the award winning SCEE London Studio. The game requires the successful EyeToy USB Camera (for PlayStation 2) which is now a feature in over 5 million European living rooms.

2006 is a bumper year for sport, with the World Cup and the Winter Olympics and EyeToy: Play Sports adds a whole lot more sporting fun. With over 101 off-the-wall mini-games to tackle, it's easy to see why this addition to the EyeToy: Play franchise has the potential to inspire a new generation of budding Olympians and World Cup winners.

Team-based gameplay means you need to recruit some active and passionate team-mates in order to achieve sporting success. With the new Team Modes, parents can take on the kids and the boys can play the girls, with up to eight people taking part at any one time.

If you can't handle the heat or if your fitness needs working on, then the drop-in /drop-out mode means you can jump in the competition whenever you're ready. With 101 different games to choose from, you're bound to have favourite games you won't want to miss!

So, if you fancy transforming your living room into the San Siro, Le Stade de France, the new Wembley or the Bernabau this Christmas, look no further. For anyone with bundles of energy and who wants a game all the family can enjoy, then EyeToy: Play Sports is the 2006 sporting event not to be missed!

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Some of the mini games that will create live action in your home are:

Tennis
Surfing
Archery
Rowing
Badminton
Boxing
Darts
Sumo Wrestling
Winter Sports
Motor sports
Sack Race
Egg and Spoon

plus a whole host of football mini-games to keep you going after the World Cup has finished!

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Notes to Editors
More information about the EyeToy: Play franchise:

EyeToy: Play is the best selling franchise making use of the EyeToy USB Camera for (PlayStation 2). In all, the EyeToy: Play series has sold over 5.3 million copies to date*
(* Sell-in numbers as of end of February 2006 across PAL territories).

The EyeToy USB Camera's digital technology allows players to interact with games using motion and via the in-built microphone.

EyeToy: Play Sports will be released as a standalone software pack and bundled with a silver EyeToy USB Camera.

The original 'EyeToy: Play' was launched in June 2003 exclusively on PlayStation 2 to public and critical acclaim. EyeToy: Play 2, the follow-up, was launched pre-Christmas 2004 and included another great line-up of mini-games and an experiential PlayRoom feature, expanding the uses of the EyeToy USB Camera.

EyeToy: Play 3 followed in the winter of 2005 introducing even more original features including simultaneous multiplayer gaming, where up to 4 players compete on screen at the same time!

About Sony Computer Entertainment Europe Ltd.
Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PlayStation®2 and PSP (PlayStation®Portable) software and hardware in 104 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the platforms in these territories. Between its European debut on 24th November 2000 and the end of March 2006, over 38 million PlayStation®2 consoles have been shipped across the SCEE territories, over 103 million worldwide, making it one of the most successful consumer electronic products in history.
Between its European debut on 1st September 2005 and the end of March 2006, over 5 million PSP systems have been shipped across the SCEE territories, with over 17 million shipped worldwide since its Japanese launch in December 2004.

More information about PlayStation products can be found at www.playstation.com and www.yourpsp.com or visit the Virtual Press
Office at www.scee.presscentre.com.

PlayStation and the PlayStation logo are registered trademarks of Sony Computer Entertainment Inc. PSP and UMD (Universal Media Disc) are trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.

EyeToy®: Play Sports ®2003-2006 Sony Computer Entertainment Europe. Published by Sony Computer Entertainment Europe. Developed by SCEE London Studio. EyeToy is a registered trademark of Sony Computer Entertainment Europe. All rights reserved.