NEW YORK, Oct. 4: Atari, Inc. (Nasdaq: ATAR) and Marathon Animation today announced the companies have completed a licensing deal to bring the Totally Spies property to multiple video game platforms. Totally Spies is the hit French animated TV series that stars three teenaged super-spies from Beverly Hills who fight international crime. On air since 2001, Totally Spies is shown in more than 100 markets worldwide, including the Cartoon Network in the USA. Atari will develop games based on the Totally Spies license for various platforms including the PlayStation®2 computer entertainment system, Game Boy® Advance and Nintendo DSTM.
"Totally Spies has generated an international following and unbelievably devoted and enthusiastic fan base," said Marc Metis, Senior Vice President, Marketing, Atari, Inc. "By developing an interactive counterpart to the show, Atari is extending the Totally Spies experience and will reach an under-served part of the growing games market as well as draw more fans of this adored property."
"Totally Spies' fans have been clamoring for an interactive experience and we are thrilled to team up with Atari to deliver new products worldwide," stated Vincent Chalvon Demersay of Marathon. "Totally Spies is the perfect property to use for interactive games with the action and adventure that it embodies. Fans will finally have their very own interactive way to be part of what they watch on-screen everyday."
Atari's first Totally Spies game will be published for the Game Boy Advance this November. Featuring the show's three heroines -- Clover, Alex and Sam -- the game will include five story-based levels which combine puzzles, racing and fighting. Totally Spies for Game Boy Advance will be rated E for Everyone.
Marathon, based in Paris, operated by Olivier Bremond, Pascal Breton and Vincent Chalvon-Demersay is a leader in international TV program production and distribution. With its solid experience in international co-production, Marathon has become a world renowned player in the fields of drama, animation and documentaries. Marathon Animation is France's top producer of animated programming and one of the genre's leading producers worldwide. Marathon Animation's strategy is to concentrate on long-running series with high ratings and merchandising potential in association with French, American, German, Canadian and Italian partners. Totally Spies currently airs in more than 100 countries and territories. In addition to television, Marathon Animation has extended the worldwide Totally Spies franchise to include hundreds of products in the areas of Publishing, Toys, video, Interactive, Apparel and other innovative activities for Children.
New York-based Atari, Inc. (Nasdaq: ATAR) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company's 1,000+ titles include hard-core, genre-defining franchises such as DRIVERTM, The MatrixTM, StuntmanTM and Test Drive®; and mass-market and children's franchises such as Nickelodeon's Blue's CluesTM and Dora the ExplorerTM, and Dragon Ball Z®. Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext - ISIN: FR-0000052573), the largest interactive games publisher in Europe. For more information, visit www.atari.com.
Safe Harbor Statement
With the exception of the historical information contained in this release, the matters described herein contain certain "forward-looking statements" that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release are not promises or guarantees and are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. These statements are based on management's current expectations and assumptions and are naturally subject to uncertainty and changes in circumstances. We caution you not to place undue reliance upon any such forward-looking statements. Actual results may vary materially from those expressed or implied by the statements herein. Some of the factors which could cause our results to differ materially include the following: the loss of key customers, such as Wal-Mart, Best Buy, Target, GameStop and EB Games; delays in product development and related product release schedules; inability to secure capital; loss of our credit facility; adapting to the rapidly changing industry technology, including new console technology; maintaining relationships with leading independent video game software developers; maintaining or acquiring licenses to intellectual property; fluctuations in the Company's quarterly net revenues and results of operations based on the seasonality of our industry; the termination or modification of our agreements with hardware manufacturers; and other factors described in our SEC filings, including our Annual Report on Form 10-K for the year ended March 31, 2005 and our quarterly reports on Form 10-Q.
The Company undertakes no duty to update any forward-looking statements to conform the statement to actual results or changes in the Company's expectations.
® 2005 Atari, Inc. All rights reserved.
"PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.TM, ®, Game Boy Advance and Nintendo DS are trademarks of Nintendo. ® 2004 Nintendo.
All other trademarks are the property of their respective owners. All rights reserved.