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Lightplay Studios to Explore Growth Options Including Equity Investment, Merger, or Sale

Overland Park, Kansas - June 29, 2007 - Lightplay Studios, a privately held developer of games and lifestyle content for mobile devices, announced today that it is exploring a range of strategic growth options including equity investment, merger, or outright sale.

To assist in the formulation of a strategic plan, the company has retained FOG Studios, North America's leading agency for digital licensing and IP management.

"The demand for mobile development has grown to the point where our company cannot service all the opportunities available to us," said Rick J. Lucas, President and CEO of Lightplay Studios, "We're preparing to take Lightplay to the next level and have selected FOG Studios to help us chart the course".

"Lightplay Studios owns great intellectual property that's ripe for leveraging into multiple revenue-generating platforms," says FOG CEO Ed Dille. "Not only are titles such as ArrowBot, Blockup, and the award-winning Bubbletris and its upcoming sequel Bubbletris Deluxe widely recognized properties, they're also underexploited on all but a few mobile handsets. They're completely open for additional exploitation, but to date Lightplay has lacked the right partner to fully exploit them. We hope to help them find that partner."

Founded in 2001 by Lucas, a veteran of Electronic Arts and AT&T Wireless, Lightplay has worked with numerous mobile industry leaders including Airborne Entertainment, Glu Mobile, Hands-On Mobile, I-Play, and the Walt Disney Internet Group.

About Lightplay Studios

Lightplay Studios is a global leader in the development of Mobile Entertainment content for wireless handheld devices. Lightplay makes its award-winning titles available through leading mobile publishers as well as an extensive self-publishing network reaching more than one billion wireless users in North America, Europe, South America, the Middle East, and Asia Pacific. For more information visit www.lightplay.com.

About FOG Studios

FOG Studios has been responsible for the creation of over $3 Billion dollars of revenues for its clients and customers via the placement of over 5600 interactive titles into the international marketplace since 1979. The world's first and most successful interactive representation agency, FOG exclusively represents independent videogame development studios, brands and intellectual property owners, and service providers to the interactive entertainment industry from around the world. FOG creates opportunity for its exclusive list of clients on all platforms from cellular phones to next generation console games by packaging intellectual property rights with the developers and resources necessary to bring them to market, helping publishers and other potential distributors of the products to make fully informed decisions expeditiously and with confidence based on the longstanding proven track record of success FOG has uniquely achieved. Noteworthy gaming franchises created in FOG's history include but are not limited to: ESPN, Command & Conquer, Test Drive, Kings Quest, Advanced Dungeons and Dragons, Teenage Mutant Ninja Turtles, Castlevania and Warlords. FOG has placed titles with all of the Top 10 publishers and countless other smaller publishers as well. FOG's roster of over 550 clients have included, among others: United Media, BMI, Ubisoft, Atari, Sierra, Westwood Studios, Sega, Paramount, Viacom, Robert Maxwell, Koei, FROM Software, Platinum Studios, ESPN, CBS Sportsline, the US Army Rangers, the Foreign Legion, Jenga, Arthur C. Clark, Muhammad Ali, Joe Frazier, George Foreman, Elvira: Mistress of the Dark, The Three Stooges (Estate), Paramount, Warner Brothers, Wham-O, Marvel, America On-Line, Yahoo, Ebay, Ringling Brothers Barnum & Bailey Circus and the Rock and Roll Hall of Fame.

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