London, UK. April 6th. Licensing acquisitions consultancy Mobile Brands and interactive character merchandise licensing agency AT Merchandise, have today merged, creating a new company, operating as AT New Media Ltd.
The merger immediately positions AT New Media as the leader in the rapidly evolving new media market, where the mobile, Internet, digital interactive television (DiTV) and videogames markets are all experiencing explosive growth.
From today, AT New Media will offer a comprehensive range of licensing, branding and merchandising services to companies throughout the mobile, interactive and new media sectors.
Positioned at the junction where rights meet new media, the company offers three distinct business services:
AT Brands provides consultancy services for brand owners who wish to plan an entry for their properties into the interactive, online, mobile or digital interactive television markets.
AT Content provides a full service for content publishers who wish to acquire the rights to brands under license, for use within the interactive content markets.
AT Merchandise represents intellectual property emerging from all sectors of the new media markets, including interactive and videogaming, mobile, DiTV, online, etc. and translates it into merchandising opportunities and agreements.
The companies behind AT New Media are two of the most successful licensing organisations working within the new media markets. Over the past twelve months AT Merchandise has achieved worldwide recognition with the massive success of licensed merchandise for The Annoying Thing aka Crazy Frog; the first character to emerge from new media into the mainstream. Mobile Brands has worked with many of the world's leading new media entertainment publishers, intellectual property owners and brands, including American Greetings, Disney, Games Media, Blaze, Player X, Waterfront Entertainment/ Denki, Activision, Granada TV, Beano & Dandy, Scalextric, Race Of Champions and many more.
Paul Comben, the founder of Mobile Brands and now chief executive officer of AT New Media, says, "Every sector of the new media market is experiencing tremendous growth. Brand owners, content publishers and merchandise licensees arrive at the junction where brand licensing meets interactive entertainment, to explore the new opportunities that exist. However these markets are not the simplest to navigate. By combining the expertise and experience of both AT Merchandise and Mobile Brands within a single company, AT New Media is perfectly positioned to work with brand owners and licensees alike as these markets continue to grow globally ."
Steve Manley, the founder of AT Merchandise and now chief operating officer of AT New Media, says, "The interactive sector is a very exciting place to be right now. The technologies involved have proven themselves in the consumer and trade markets and intellectual property is starting to move both ways. In this environment it makes a great deal of sense to have a company which understands the technical capabilities of the medium, the opportunities available, the processes involved and the companies which are driving the market. The creation of AT New Media gives the market a single contact point".
AT New Media is based in Burgess Hill, England.
For more information visit: www.atnewmedia.com
Notes To Editors:
About AT New Media
AT New Media is a branding and intellectual property consultancy, offering a comprehensive range of services to brand owners, content providers and merchandise licensees.
AT New Media is positioned at the junction where new media meets brand licensing, offering a high level of expertise and experience in some of the most rapidly evolving new interactive platforms including mobile phones, the Internet, Digital interactive TV (DiTV) and videogames.
AT New Media was formed in 2006 from the merger of Mobile Brands and AT Merchandise, two of the most successful licensing organisations working within the new media markets.
AT Merchandise achieved worldwide recognition with licensed merchandise for The Annoying Thing aka Crazy Frog. The first character to emerge from new media into the mainstream. Mobile Brands has worked with many of the world's leading new media entertainment publishers, intellectual property owners and brands, including American Greetings, Disney, Games Media, Blaze, Player X, Waterfront Entertainment/ Denki, Activision, Granada TV, Beano & Dandy, Scalextric, Race Of Champions and many more.
AT New Media
M: +44 (0) 7747 792247