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Let The Games Begin!

Hollywood rolls out the red carpet for INSIDE: E3 2005

FOR IMMEDIATE RELEASE

May 10, 2005

Featuring: Grammy award winners Deep Dish along with Carlos D of Interpol and celebrity DJs Mark Ronson & DJ AM

LOS ANGELES, CA - On May 18th, 2003, BPM Magazine, VGVTM and Relentless Media will unleash INSIDE: E3 2005 -- the biggest, must-attend event surrounding the Electronics Entertainment Expo, the world's premier event for the video game industry. Presented by Best Buy, with their continuing commitment to video games, and sponsored by NCsoft, Vivendi Universal Games, Namco and Nyko, Inside: E3 2005 will be the most amazing interactive entertainment party of the year! Poised to be the hottest ticket in town, INSIDE: E3 2005 explodes onto the Hollywood scene at celebrity hotspot, Avalon in Hollywood, fusing celebrities and music with the fast-growing video game industry.

The first annual INSIDE: E3 2005 entertainment spectacle will feature the biggest names on the turntable circuit including beats by Grammy Award winning electronic artist Deep Dish, DJ Carlos D of Interpol, celebrity favorite Mark Ronson and spinning in the exclusive VIP Spider Club will be DJ AM and DJ Vice. To amplify the dance beat, Mutaytor, an eclectic revolving cast of musicians, aerialists, and fire-performers will stun party-goers with an unforgettable futuristic Cirque De Soleil meets Blue Man performance. "With turntables outselling guitars as the number one music instrument, these entertainers are THE biggest DJs in the world, handpicked to create a unique soundscape criss-crossing musical genres. Combined with Mutaytor's incredible visual performance this event will truly bring an electronic beat to video games." Matt Colon of BPM Magazine.

INSIDE: E3 2005 will present an astounding gaming feast, packing game consoles throughout the venue and hosting the finals of Best Buy's Electronic Gaming Competition with the top amateur gamers from Southern California battling on Halo 2, Tekken 5, Unreal Tournament and Madden 2005. NCsoft is showcasing the cutting-edge online gameplay of Auto Assault, Guild Wars, City of Villains. Additionally, Vivendi Universal will be debuting world-premier trailers for some of their most highly-anticipated games of the coming year, including Scarface featuring one of Hollywood's most notable gangsters, Tony Montana and hip-hop superstar 50 Cent's 50 Cent: Bulletproof world-premier game trailer. Other exciting Vivendi games that party-goers can experience include Black Hawk Down, Hulk 2, and Flat Out. These exclusive presentations will be amplified throughout the night on giant screens inside and outside the Avalon for maximum visual overload. "INSIDE: E3 2005 is the party ticket to the coolest aspects of the video game industry. It's about the future where Video Games continue their move to Hollywood and the worlds of technology, music, celebrities and interactive art converge to create truly-engrossing entertainment experiences," says Stephen Royes of VGTVM.

BPM Magazine, VGTVM, and Relentless Media will provide a venue for Hollywood celebrities and creative talent to meet the top execs of the video game industry. "With video game revenues surpassing theatrical film box office three years running, our vision was to provide a unique opportunity for celebrities involved with video games, and those who want to be involved, to rub shoulders with video game execs and the industry", says Jamie Allen of Relentless Media.

BPM MAGAZINE

BPM's original editorial blend spans the ever changing world of the trendsetting consumer. BPM incorporates fresh coverage on progressive/electronic music, fashion, art, nightlife, DJ culture, new technology and gaming. BPM is always steps ahead of the mainstream delivering content that is not only relevant but also essential for today's influencer. As the world of electronic music and DJ culture progresses and matures, BPM leads the way with a sophisticated design oriented street aesthetic and core editorial tailored to the metropolitan trendsetter. While remaining true to its founding elements BPM continues to grow and evolve, showcasing emerging trends in metropolitan culture. BPM is published by Overamerica Media Group and is THE choice for the fashion conscious, music loving tastemakers who influence the masses. More information can be found at www.djmixed.com <<a target="_new" class="releaselink" href="http://www.djmixed.com>">http://www.djmixed.com> .

VIDEO GAME TELEVISION MANAGEMENT

Video Game Television Management (VGTVM) is an independent production company focused on creating content and events for the video game industry and for companies targeting video game enthusiasts. With a successful track record and established relationships at major publishing companies, VGTVM builds video game properties that help advertisers reach the elusive young male demographic. VGTVM has launched THE ULTIMATE GAMER on SPIKETV in collaboration with the show producers and developed comprehensive brand integration for clients including BEST BUY and MICROSOFT. As video games reach into mainstream youth culture, VGTVM is an innovative leader connecting companies with the future of entertainment.

RELENTLESS MEDIA/LFI

RELENTLESS MEDIA/LFI is fast becoming a powerful force in the video game industry. They are an award-winning agency delivering edge of your seat marketing, events and production services to some of the top publishers in the world - from NAMCO and THQ to EIDOS and MIDWAY ENTERTAINMENT. Sought after for their extensive knowledge of the industry, RELENTLESS MEDIA/LFI was largely responsible for the success of NBA BALLERS (MIDWAY ENTERTAINMENT) - their coordination of the MAKING THE GAME episode and NBA/MTV licensing negotiation was a pinnacle point that propelled the game to sell over 2 million units domestically. The company has also worked on shows for MTV and MTV2 - the most notable being MAKING THE GAME and is currently script consulting for several game related shows, in development, on both networks as well for NBC. From television production and integration to soundtrack coordination and out of the box marketing Relentless Media/LFI brings Video Games to the masses with celebrity attachment.

BEST BUY Co., Inc.

Best Buy Co., Inc. (NYSE:BBY - News) is an innovative Fortune 100 growth company that continually strives to create superior customer experiences. Through more than 780 retail stores across the United States and in Canada, our employees connect customers with technology and entertainment products and services that make life easier and more fun. We sell consumer electronics, home-office products, entertainment software, appliances and related services. A Minneapolis-based company, our operations include: Best Buy, Future Shop, Geek Squad and Magnolia Audio Video. We support our communities through employee volunteerism and grants from The Best Buy Children's Foundation.

For Press Inquires please contact:

Ben Russo

Fusion Public Relations

323.822.2000 x104

Ben@fusionpublicity.com

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GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.

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