TORONTO-October 11, 2006-Cascada Mobile, a provider of technology for peer-to-peer mobile content distribution, today announced that leading mobile content publishers Hands-On Mobile, Punch Entertainment and ZWorkbench are using the Cascada TAG Referral Engine to add referral distribution capabilities to their mobile content, including a CBS SportsLine-branded application, Gunslinger and Yamaha's Musician's Companion.
The TAG Engine works by enabling consumers to easily refer mobile phone applications, such as games, to friends and family. It uses advanced business logic to deliver the appropriate application version onto the recipient's phone in only a few clicks.
"These innovative mobile content publishers are among the many that recognize the value that we bring to the mobile market," said Neil Closner, president of Cascada Mobile. "Mobile viral distribution makes content easier for consumers to discover and use and provides a cost effective method for publishers to increase revenues and grow awareness."
Hands-On Mobile will integrate the TAG Engine into new games and applications including the recently launched Fantasy Football Companion by CBS SportsLine, which is available now on Sprint, Cingular Wireless, T-Mobile and Bell Mobility.
"Viral marketing is a powerful tool that has the potential to create mass-market appeal for practically any consumer product or service," said Paul Baldwin, Vice President of Marketing at Hands-On Mobile. "By replicating this model in the mobile market, we can leverage our existing customer base to boost revenue. Our reach will be extended beyond the early adopters familiar with downloading mobile content to a consumer audience that would likely otherwise not know these applications existed."
Punch Entertainment's Gunslinger, a gritty western-style shooter game tailor-made for mobile, will also include referral distribution capabilities. Consumers can choose different characters and engage in gunfight battles to earn money and upgrade characters. With the addition of the TAG Engine, Punch Entertainment will be able to increase the total number of consumers the game reaches using the power of referral distribution. Gunslinger will be available to Cingular subscribers this quarter.
"When consumers are enthralled by mobile content, it inspires them to share with friends," said Tobin Lent, CEO of Punch Entertainment. "By integrating the TAG Engine, users will be able to quickly and easily recommend the game by selecting the 'refer to a friend' option from the menu. Using this technology, we can get the game into the hands of more players and entice them to engage in "shootouts" with friends. It's a great opportunity to generate incremental revenue."
ZWorkbench, which offers mobile software for niche markets and is currently focused on musicians, has added the TAG Engine to the Yamaha Musician's Companion. This suite of useful applications for musicians includes a guitar cord reference, metronome, and pitch pipe for tuning any instrument. The Yamaha Musician's Companion is available from www.yamaha-wireless.com.
"Musicians are social by nature. They get together in bands for jam sessions and performances and they look to one another for new products," said Chris Garrett, President of ZWorkbench. "We needed a way for customers to be able to easily recommend products and Cascada was a natural fit. It took us less than a day to integrate the TAG Engine into the Musician's Companion. It doesn't get easier than that."
Using the TAG Engine software development kit (SDK), these and other publishers integrate the referral functionality directly into applications. Once a consumer downloads a TAG embedded application it can be recommended to friends, regardless of the recipient's wireless provider or handset type, by selecting the 'tell-a-friend' menu option. The TAG Engine notifies recommendation recipients and automatically determines the compatible application version and download location for the mobile device and operator in question. TAG uses existing carrier and publisher infrastructure, as well as open standards to ensure the entire referral process, including payment for downloads on accepted referrals, is seamless.
About Cascada Mobile
Cascada Mobile brings the power of referral marketing to mobile devices by facilitating recommendations of applications, content and branded mobile marketing initiatives across carriers, handsets and geographic borders. Through its patent pending TAG referral distribution system, Cascada enables wireless carriers, mobile content publishers and brand marketers to capitalize on the world's most influential form of advertising - word of mouth promotion. Cascada's TAG technology can dramatically boost awareness, penetration and consumer adoption by enabling the super-distribution of mobile applications, content or marketing campaigns. TAG leverages existing technology infrastructure, and is fast and easy to implement. Additional information is available at www.cascadamobile.com.
About Hands-On Mobile, Inc.
Hands-On Mobile is a leading global publisher of mobile lifestyle, games and personalization products targeting all market segments of the mobile handset marketplace. With operations in four continents, Hands-On Mobile develops, publishes and distributes mobile content to more than 150 of the world's leading operators in 40 countries. Hands-On Mobile provides operators and their customers with the world's best entertainment brands and applications and provides brand owners with the shortest route to market. The Hands-On content catalog is diverse, including BREW, Java, SMS, MMS, and WAP games, and music, sports, lifestyle, personalization, and information-services subscription products. Hands-On Mobile is a U.S. corporation with headquarters in San Francisco and offices in San Diego and Los Angeles, California; London and Bollington, England; Krakow, Poland; Sao Paulo, Brazil; Shanghai and Beijing, China; and Seoul, Korea. For more information about Hands-On Mobile's products and organization please visit www.HandsOn.com.
About Punch Entertainment
Punch is a global mobile games studio focused on creating innovative mobile content for carriers, device manufacturers, publishers and consumers worldwide. Punch leverages both traditional and alternative distribution channels to reach a wide global audience. With offices in Silicon Valley and Asia, Punch has the resources & technology to create & deploy high quality entertainment content to virtually every mobile device on the planet. Additional information is available at www.punch-entertainment.com.
ZWorkbench creates useful mobile software that focuses on specific addressable markets. Their current products are geared toward musicians, and include a guitar chord reference, metronome, and pitch pipe for tuning any instrument. More information is available at www.zworkbench.com.
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