TORONTO - October 3, 2005 - Tira Wireless, the premier provider of advanced technology for mobile content deployment, today announced that mobile games developer, Punch Entertainment, is licensing the Tira Jump Product Suite to facilitate the development of new titles for the global market. This deal with Punch reinforces the value Tira brings to the entire mobile content value chain, from developers and publishers to mobile operators.
Punch Entertainment is widely known for its ability to develop compelling mobile games and entertainment. Industry veterans in the mobile gaming market, the team at Punch have created games for renowned publishers such as Disney, Warner Bros, Electronic Arts, THQ, Sega, JAMDAT, Capcom and Glu.
"Punch is a leading mobile games studio that is well respected for its creation of award-winning mobile content," said Gord Wade, VP Business Development at Tira Wireless. "In using Tira Jump, Punch can further enhance its deployment process while ensuring it meets the high quality standards of leading publishers and mobile operators from around the world. We are pleased to have them become part of the group of industry leaders using the Tira Jump Product Suite."
"As a rule, developers don't have easy access to detailed device information and operator requirements. Tira Jump provides the knowledge needed to bridge the gap and let developers quickly adapt content to speed time to market, while enabling greater quality control over the process," said Tobin Lent, CEO of Punch. "Tira Jump was the only solution that could provide us with this combination of control and mobile deployment knowledge in a single platform."
The Tira Jump Product Suite enables mobile content developers and publishers to control, adapt, optimize and deploy mobile applications across more than 350 different handsets, in a variety of international languages and over multiple operator networks. Tira Jump technology has been used by many of the world's leading mobile content providers to create and globally deploy hundreds of today's top selling mobile games and applications.
About Tira Wireless
Tira Wireless is the premier provider of advanced technology for mobile content deployment. Tira's proprietary technology - the Tira Jump Product Suite - enables mobile publishers, operators and developers to quickly and cost effectively bring quality mobile content to market. Tira Jump enables the efficient control, adaptation and deployment of mobile content assets across a broad range of handsets, languages and mobile operator requirements. Tira's customers include Disney Mobile, Warner Bros., Sony Pictures Mobile, THQ Wireless, T-Mobile, and TELUS Mobility. Tira has been recognized as one of "10 Emerging Wireless Players to Watch" by IDC; named one of the "Fierce 15 Top Wireless Startups" by Fierce Wireless; and awarded the 2004 CDMA Industry Achievement Award for Innovative Entertainment Technology Development. For more information visit www.tirawireless.com.
About Punch Entertainment
Punch Entertainment is a mobile games studio focused on creating innovative mobile content for carriers, device manufacturers, publishers and consumers worldwide. Punch leverages both traditional and alternative distribution channels to reach a wide global audience. With offices in Silicon Valley and Asia, Punch has the resources and the technology to create and deploy high quality entertainment content to virtually any mobile device. Punch creates original content for distribution as well as creates games for a select group of leading entertainment companies around their most important brands and properties. Additional information is available at www.punch-entertainment.com.