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SAN FRANCISCO, CA - November 10, 2004 - Kohnke Communications, a public relations agency specializing in interactive entertainment, held their second annual "PR for Games" conference last Thursday at the renowned Fairmont San Francisco. Publicists, journalists and marketing professionals traveled from throughout North America as well as the United Kingdom to participate, resulting in record attendance.

Ken Levine of Irrational Games kicked off the conference with a call to action - challenging public relations professionals to regard their jobs as scientifically as game developers do, and urging all to find heroes and high standards by which to measure their work. The rest of the day's discussions centered around this principle - including talks regarding cover acquisition, marketing challenges, working with Hollywood, how PR effects retail, broadcast tactics and PR lessons from other industries.

Speakers and affiliations included:

  • Aaron Boulding, IGN
  • Karen Conroe, Ubisoft
  • John Cross, Electronics Boutique
  • Flint Dille, Bureau of Film and Games
  • Gregory Ellwood, Freelancer
  • Eugene Evans, Mythic Entertainment
  • Steve Fowler, Sega/Sammy Holdings
  • Marc Franklin, Konami Digital Entertainment - America
  • Neil Haldar, MGM Interactive
  • Heather Hawkins, Metreon - A Sony Entertainment Center
  • Dan "Shoe" Hsu, Electronic Gaming Monthly
  • Ken Levine, Irrational Games
  • Mitch Kampf, Logitech Inc.
  • Sean Kauppinen, Sony Online Entertainment
  • John Keefer, GameSpy
  • Justin Keeling, G4 Media Inc.
  • Geoff Keighley, Entertainment Weekly & Business 2.0
  • Richard Leibowitz, Union Entertainment
  • Ken Levine, Irrational Games
  • Carter Lipscomb, AOL Games
  • Scott McGrew, NBC Universal, KNTV
  • Andy McNamara, Game Informer
  • Dan Morris, PC Gamer
  • Wes Nihei, GamePro
  • Michelle Nino-Schroder, Activision Inc.
  • Mike Sabine, International Development Group
  • Tammy Schachter, Electronic Arts
  • Larry Stern, EXTRA
  • Tracey Thompson, Great Dane Consultants
  • Greg Vederman, PC Gamer
  • Tuyen Vo, GPlay

Next year's "PR for Games" conference is scheduled for November 3, 2005.

About Kohnke Communications LLC

Kohnke Communications LLC is a public relations agency specializing in interactive entertainment. The agency provides comprehensive public relations strategies, crisis management, event planning and media training tailored to the video game industry.


Erica Kohnke Kain

(415) 777-4000


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GamesIndustry International


GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.