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Lara Croft stars in Interactive DVD game

Legendary games heroine leaps into action in revolutionary new release

22nd September 2006 London - Bright Entertainment Ltd, today announces November 6th 2006 as the release date of the first Interactive DVD game to be based on videogame franchise.

The Interactive DVD game 'Lara Croft Tomb Raider : The Action Adventure' enables the player to control Lara with the simple 'up', 'down', 'left', 'right' and 'enter' command buttons of a standard DVD remote control and is aimed squarely at the Xmas non-gamer mainstream market.

Designed for an audience who may have never played a video game before, the game offers players an average of an afternoon or evening's gameplay from starting to completing the game. The game can be played over and over again achieving better scores and also allows players to divide into teams and challenge one another.

Formerly the preserve of the TV quiz show the Interactive DVD market is growing massively and the release of 'Lara Croft Tomb Raider : The Action Adventure' sees the creation of a new category featuring Interactive DVD games based upon videogame franchises. 'Lara Croft Tomb Raider : The Action Adventure' is also very competitively priced with a RRP of £14.99.

Based on Lara's Angel of Darkness adventure, the new release sees Lara framed for a crime she did not commit and players will help her struggle to clear her name and solve an exciting mystery of betrayal and vengeance. Gameplay features puzzle solving and non-stop action adventure.

'Lara Croft Tomb Raider : The Action Adventure' also reunites well known games industry figure and Bright Entertainment CEO Dominic Wheatley with Lara Croft. Dominic was at Eidos when Tomb Raider was launched in 1996. "We have developed this game to give the family a great entertainment experience and to take the excitement of Lara Croft to a wider audience" says Wheatley. "It's fantastic fun for family and friends and for the first time gives everyone with a DVD player the opportunity to experience the excitement of the Tomb Raider phenomenon."

In addition to the UK, Bright Entertainment has announced that the release will be distributed in the United States, France, Germany, Austria and Italy with more territories to follow. The company is also in discussions with other games franchise holders to release further blockbuster video games onto the Interactive DVD format.

Launched in 1996, Tomb Raider is one of the best selling videogame franchises of all time with over 30 million copies sold. Lara Croft has transcended games, entertainment and technology in a way no other character has, including action figures, comic books, adventure novels, and two major motion pictures starring Angelina Jolie. In 2006 Lara Croft was entered into the Guinness Book of World Records as 'Most Successful Human Videogame Heroine'

ENDS

Product information

TITLE: Lara Croft Tomb Raider: The Action Adventure

GENRE: Action/Adventure

PLATFORM: Interactive DVD - DVD9

iDVD DEVELOPER: Bright Entertainment

PUBLISHER: Bright Entertainment

DISTRIBUTOR: Pinnacle Vision

RELEASE DATE: 6th November 2006

RRP: £14.99

For further information and media enquiries please contact Justin Crosby, Laura McTurk or Alexis Harvey at Taylor Herring Brand Communications on 0208 206 5151 or email justin.crosby@taylorherring.com

Notes to editors

About Bright Entertainment

Bright Entertainment Ltd is part of Bright Things Group, a publisher of entertainment software. The company is committed to the widening of the interactive entertainment market though the development of the Interactive DVD game format. The company is currently in the process of developing further Interactive DVD games based upon blockbuster videogame franchises for release in the next 12 months.

About Eidos Interactive Ltd

Eidos Interactive Ltd is part of SCi Entertainment Group Plc (SEG) one of the world's leading publishers and developers of entertainment software. Following the acquisition of EIDOS Plc in May 2005, the Group has a valuable combined portfolio of intellectual property including: Tomb Raider: Legend, Conflict: Global Storm, Hitman: Blood Money, Championship Manager, Just Cause, Battlestations: Midway, Urban Chaos: Riot Response and the interactive rights to Reservoir Dogs and Highlander.

Lara Croft and Tomb Raider are trademarks of Eidos Interactive Limited. Lara Croft Tomb Raider: The Action Adventure is developed and published under license from Eidos Interactive Limited. All rights reserved.

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