For immediate release
Commuters and passers-by at London St. Pancras International station this morning grasped at the opportunity to get their hands on a free iPad – literally. To mark the launch of LARA CROFT AND THE GUARDIAN OF LIGHT on the iPad, iPhone and iPod, Lara Croft greeted visitors to the station in a unique, first of its kind digital billboard made entirely from iPads.
The one-of-a-kind installation – made using 56 iPads – only lasted for 30 minutes once the display had finished, with a handful of lucky Londoners walking away with the latest technology craze with a copy of the game pre-loaded.
“Gaming on the move is a fantastic way to keep entertained on those long winter commutes,” said Darrell Gallagher, Studio Head of Crystal Dynamics. “With temperatures in the UK set to drop again this week people need this today more than ever”.
Lara Croft and the Guardian of Light is available to download from iTunes now for the iPad (£5.99), iPhone and iPod (£3.99).
For more information please visit: http://www.laracroftandtheguardianoflight.com/
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For further information or images of the unique iPad billboard please contact the Square Enix Press Office at Mischief PR on 020 7100 9999 or email firstname.lastname@example.org.