Kung Fu Panda

FOR IMMEDIATE RELEASE

Santa Monica, CA – May 1, 2008 – Starting today, gamers can become the ultimate Kung Fu Master as Activision, Inc. (Nasdaq: ATVI) releases the Kung Fu Panda™ video game demo on the Xbox LIVE® Marketplace for the Xbox 360® video game and entertainment system from Microsoft. Based on the upcoming feature film from DreamWorks Animation SKG, Inc. (NYSE: DWA), the Kung Fu Panda video game demo features a full, multi-stage level in which players can experience a taste of the game’s kung fu awesomeness and bodacious humor. Assuming the role of Po the Panda, gamers will be able to deliver incredible combo attacks against a variety of enemies, navigate stunning multi-tiered environments and execute the hilariously powerful Panda Stumble and Panda Quake maneuvers. Additionally, players who beat the demo will receive an exclusive cheat code for the full game allowing them to unlock playable characters in multiplayer mode.

The Kung Fu Panda video game takes gamers on an epic adventure through 13 awesome levels from the movie and beyond. Players must master the specialized kung fu fighting styles of Po, his teacher Shifu, and the legendary kung fu masters, the Furious Five, to become the Dragon Warrior and finally defeat the ultimate enemy, Tai Lung. Featuring a deep variety of gameplay, unique co-op and competitive multiplayer modes, collectibles, and a host of character upgrades, the Kung Fu Panda video game provides an experience gamers of all ages will enjoy.

The Kung Fu Panda video game will be available June 3, 2008 for the Xbox 360 video game and entertainment system from Microsoft, Wii™ home video game system from Nintendo, PlayStation®2 computer entertainment system, PlayStation®3 computer entertainment system, Games for Windows®, and the Nintendo DS™. The console and Windows PC versions are rated PG by the BBFC.

For more information on the Kung Fu Panda video game please visit www.KungFuPandaGame.com.

About Activision

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision generally uses words such as “outlook”, “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes”, “may”, “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to help identify forward-looking statements. Factors that could cause Activision’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales of Activision’s titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, customers, vendors and third-party developers, international economic and political conditions, integration of recent acquisitions and the identification of suitable future acquisition opportunities the timing and successful completion of the combination of Vivendi Games with Activision, the combined companies’ success in executing planned strategies and achieving assumed synergies and cost savings, and foreign exchange rate changes. Other such factors include additional risk factors identified in Activision’s most recent annual report on Form 10-K and subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision as of the date of this release, and Activision assumes no obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond our control and may cause actual results to differ materially from our current expectations.

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Kung Fu Panda ™ & © 2008 DreamWorks Animation L.L.C.

Microsoft Windows, the Windows Vista Start Button, Xbox, Xbox 360 and Xbox Live are trademarks of the Microsoft group of companies. “PlayStation” and “PLAYSTATION” are registered trademarks of Sony Computer Entertainment Inc. Nintendo DS and Wii and the Wii logo are Trademarks of Nintendo. All other trademarks and trade names are the properties of their respective owners.

For More Information, Contact:

Suzanne Panter

Public Relations Manager

Activision European Publishing

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Direct Tel: +44 20 3060 1082

Fax: +44 20 3060 1003

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