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Intriguing Full Sensory Immersion gear available at Play N Trade.

JANUARY 5, 2011 (Las Vegas, NV) – Immerz, Inc.has announced a new partnership with leading video game retailer Play N Tradefor the upcoming launch of its KOR-fx full sensory immersion gear. Starting today, the KOR-fx device can be pre-ordered at more than 200 Play N Trade retail stores across the US and in Canada, as well as at Beginning this month in select Play N Trade stores, customers will be able to try out KOR-fx first-hand at special in-store demo kiosks. KOR-fx will be on display at this week’s Consumer Electronics Show (CES)in Las Vegas (Booth #5417, North Hall, LVCC).

“We are thrilled to be partnering with one of the fastest growing video game franchises in the world to launch KOR-fx,” said Shahriar S. Afshar, Immerz’ CEO and CTO.  “We have been extremely pleased with both the consumer feedback and the industry awards and accolades that the KOR-fx has received to date and are looking forward to a successful launch.  Play N Trade’s strategic focus on in-store gaming demos gives us a unique opportunity to bring the KOR-fx experience directly to the gamers, who will immediately appreciate the directional full immersion and competitive advantage that KOR-fx provides.”

“KOR-fx is the most exciting breakthrough for gamers in years,” said Play N Trade CIO Sean Finnigan, “Bringing this type of game-changing experience to our stores and our customers first is what Play N Trade is all about.”

KOR-fx, a new form of acousto-haptic technology, will revolutionize the way consumers experience different forms of multi-media.  Using the human body itself to create a more powerful sense of immersion, the KOR-fx enhances game playing, movie watching, and music listening. By delivering nearly imperceptible vibrations to select areas of the chest, KOR-fx activates neural pathways that subconsciously monitor vibrations of the chest cavity that naturally occur when speaking, laughing or crying, providing the user with a directional full sensory immersive experience and a heightened emotional, sensory response to whatever entertainment they are enjoying.

Immerz has been honored with prestigious industry awards including the 2010 Popular Science Magazine Invention Award and Popular Science’s Best of What’s New in 2010 Award and hand-picked as one of the most innovative new consumer technologies by the Consumer Electronics Association (CEA) in the 2010   i-Stage awards.

KOR-fx can be pre-ordered at Play N Trade stores or through, where a $5 deposit guarantees consumers a $189 unit at launch. KOR-fx is expected to ship to pre-order customers in March. Consumers who place a pre-order with Play N Trade during the week of CES will be entered in the “ Feel the Magic” sweepstakes to win one of the twenty exclusive prizes, valued at thousands of dollars, when it launches later this year. For more details on the sweepstakes, visit

Immerz will provide hands-on demos of KOR-fx at CES this week with Shahriar S. Afshar, the internationally-recognized physicist and entrepreneur who developed KOR-fx and now serves as the Company’s CEO and CTO, available for interviews throughout the show. Attendees will have the chance to win a KOR-fx on launch day by participating in a “Find Your Match” contest on the show floor.

For more information about Immerz and KOR-fx, visit

About Immerz

Immerz, Inc., a Delaware company, with offices in Cambridge, MA and Encino, CA.  Immerz, Inc. is a research, development, marketing and licensing company specializing in the development of ground-breaking new technologies for science, entertainment, gaming and the arts and has multiple US and International issued and pending patents for The KOR-fx Experience, Acousto-Haptic Immersion technology and components.

About Play N Trade

Play N Trade is the fastest-growing video game franchise worldwide. It is also one of the fastest-growing franchises worldwide across all industries. The company provides exceptional training, support and marketing systems to its store owners, who in turn provide an outstanding customer experience for their shoppers. Play N Trade customers can try any video game before they buy, participate in local and national tournaments, have their consoles and games repaired, as well as buy, sell and trade video games. Please visit or call 1.888.PNT.GAME for more information.  

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