If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.


Ecstatic afer trousering the Popular Science Invention award.

Cambridge, MA – May 18, 2010 – Immerz, Inc. announced today that its KOR-fx™ technology has been honored with the prestigious 2010 Popular Science Magazine Invention Award. A new form of acousto-haptic technology, KOR-fx will revolutionize the way consumers experience multi-media when it is released later this year in a device by the same name. KOR-fx is featured in the June issue of Popular Science, which celebrates the spirit of invention by bringing attention to projects which have the capacity to change lives and the world.

Developed by Shahriar S. Afshar, an internationally-recognized physicist turned entrepreneur, KOR-fx uses the human anatomy itself to create a powerful sense of immersion to enhance video game play, movie watching and music listening. By delivering nearly imperceptible vibrations to select areas of the chest, KOR-fx activates neural pathways that subconsciously monitor vibrations of the chest cavity that naturally occur when speaking, laughing or crying.

“We are ecstatic that the editorial team of Popular Science chose to recognize KOR-fx as a best invention,” said Afshar, President and CEO, Immerz, Inc. “This award is a significant milestone for Immerz and, combined with our newly introduced Cinema-Immerz program for movie theaters, is another important pre-cursor to the upcoming release of KOR-fx to consumers.”

In addition to the Popular Science Invention Award, Immerz was hand-picked as one of the most innovative new consumer technologies being introduced in 2010 by the Consumer Electronics Association (CEA) at their annual i-Stage awards.

The KOR-fx product is platform-independent and works with any device that has an audio output. KOR-fx will launch in August 2010. Consumers can secure their unit now, by pre-ordering the product at http://immerz.com/order. Immerz will be showcasing its technology at E3 2010 at the Los Angeles Convention Center, June 15-17 (Booth # 3248), as well as at the CEA LineShows in New York, June 22-23 (Table #16).

For more information about Immerz and KOR-fx, visit www.Immerz.com.

About Immerz

Immerz, Inc., a Delaware company, is based in Cambridge, MA with offices in Santa Monica, CA and Taiwan. Immerz, Inc. is a research, development, marketing and licensing company specializing in the development of ground-breaking new technologies for science, entertainment, gaming and the arts and has numerous US and International patents pending for The KOR-fx Experience, Acousto-Haptic Immersion technology and components.

# # #

Media Contacts

Stacey Clement Elicia Basoli

360 Public Relations for Immerz 360 Public Relations for Immerz

617-585-5774 617-585-5777

sclement@360publicrelations.com ebasoli@360publicrelations.com

GamesIndustry International avatar

GamesIndustry International


GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.