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New content update launched for kids' virtual world.

LOS ANGELES, Calif. - January 13, 2009 - Leading developer of virtual interactive toys, 10VOX Entertainment, announced today several exciting updates to the KooKeys virtual world.  In addition to the hundreds of mini-games, shop items and educational content already included in KooKeys, players will now have access to the following new features:

KooBank - Players will get a chance to learn about the world of finance with the KooBank. Players will be allowed to deposit their virtual currency into an interest bearing account increasing their responsibility meter and cash flow. KooKoliseum - For the first time in all of KooLand, players will have the ability to challenge each other to multiplayer games in the KooKoliseum.  These interactive games will allow children to compete in exciting new games to win KooKoins or other in-game prizes. Kooliminjaro Neighborhood - Players have a new place to house their KooKeys in KooLand.  Kooliminjaro, unlockable through a series of game play achievements, features snow-capped mountains, luxurious mountain chalets, and a snowy resort where the slopes are always open. "The beauty of KooKeys is that the product keeps growing with exciting new content and innovative activities for children," said Alex Reece, 10VOX Entertainment partner.  "After the initial plush toy purchase, the fun and game play value of KooKeys never ends.  The team at 10VOX is committed to creating entertainment and educational content that can't be found with any other product in this category. We are planning additional updates throughout the year and look forward to the response from kids and parents."

KooKeys combines real-world plush toys with a fun and safe massively multiplayer online game (MMOG) for kids, tweens and teens. KooKeys is a secure online world filled with nonstop interactivity, gameplay and rewards - both entertaining and educational. The toys are available at specialty retailers for approximately $15.00 each, with no additional costs or monthly subscription fees, for endless online gaming fun.

More information about KooKeys can be found at

For Screenshots and Product Shots, please visit:

About 10VOX Entertainment, Inc.:

10VOX Entertainment , Inc. is a leading virtual interactive toy and game development company. Founded in March 2007, 10VOX's Web-based interactive entertainment products are geared primarily towards children ages 4-14, and are often accompanied with a physical toy. Providing a high level of play value with ongoing site development and expansion, the product Web sites are engaging and educational virtual experiences based on new and existing licensed products. Current properties include KooKeys, Tracksters, Netwarriorz and a partnership with the Professional Bullriders Association.  10VOX Entertainment, headquartered in Los Angeles, CA, is a privately held company.  For more information, please visit: . 

Media Contacts:

Robert Santini               

Bender/Helper Impact           

(310) 694-3116       

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