FOR IMMEDIATE RELEASE
REDWOOD CITY, Calif. - April 26, 2006 - Konami Digital Entertainment, Inc. today announced its participation at this year's AAHPERD (American Alliance for Health, Physical Education, Recreation and Dance) Convention. With its groundbreaking game series, Dance Dance Revolution® (DDR), Konami has created a fun and healthy way for children and adults to become more active and realize the benefits of physical activity. DDR will be prominently featured at the 2006 AAHPERD trade show (booth # 1634). This year's AAHPERD convention is scheduled to be held from April 26th through April 28th at the Salt Palace Convention Center in Salt Lake City, Utah. The AAHPERD convention is one of the largest gatherings of health and physical educators in the nation.
Throughout the convention, Konami will be instructing our nation's physical education teachers on the associated health benefits of DDR and ways to incorporate the game into their Physical Education curriculum. The company will highlight its recently signed three-year partnership with the State of West Virginia that brings DDR into the physical education or health related curriculum based programs in all of the state's 765 K-12 public schools. Additionally, Konami will discuss other case studies from across the country of how teachers have incorporated DDR into their PE curriculum, as well as success stories about people who have found health benefits from using DDR.
Complete with a special dance pad that plugs directly into the Xbox® video game and entertainment system from Microsoft or the PlayStation®2 computer entertainment system, DDR delivers a healthy workout to people of all ages. For those ready to take their exercise experience to an even greater level, DDR comes with a built-in workout mode that allows players to track how many calories they burn as they play. At the booth, Konami will encourage convention visitors to show off their moves on DDR and even compete with others to win their very own copy of the game.
In addition to the activities at the booth, Konami is also sponsoring a NASPE (National Association for Sports and Physical Education) seminar entitled "Interactive Video Games in K-12." Moderated by Josh M. Trout of California State University, Chico, the seminar will discuss how new interactive video games can actually help increase physical activity levels as well as help students learn about the physiological functions of their bodies.
"DDR has been proven to be an extremely effective way of promoting weight loss among today's young people and the game fits in perfectly as part of the physical education curriculum in our nation's schools," said Clara Gilbert, Director of Business Partnerships, Konami Digital Entertainment, Inc. "DDR is one of the most innovative video game concepts ever, and it is a fun and entertaining way for kids and adults to develop healthy habits and a fitness-oriented lifestyle."
Konami will be exhibiting its newest iteration of the game, Dance Dance Revolution ULTRAMIX3 for Xbox, at the AAHPERD show in booth # 1634. Dance Dance Revolution ULTRAMIX3 is rated "E10+" for Everyone 10 and older by the ESRB and is available for an SRP of $39.99 for the standalone video game and $64.99 for the dance mat and video game bundle. To learn more about Dance Dance Revolution ULTRAMIX3 and the DDR franchise, please go to: www.konami.com/gs
Konami is a leading developer, publisher and manufacturer of electronic entertainment properties. Konami's titles include the popular franchises Metal Gear Solid®, Silent Hill® and Castlevania®, among other top sellers. The latest information about Konami can be found on the Web at www.konami.com. Konami Corporation is a publicly traded company based in Tokyo, Japan with subsidiary offices, Konami Digital Entertainment, Inc. in the United States and Konami Digital Entertainment GmbH in Frankfurt, Germany. Konami Corporation, the parent company of Konami Digital Entertainment, Inc. is traded in the United States on the New York Stock Exchange under the ticker symbol KNM. Details of the products published by Konami Digital Entertainment, Inc. can be found at www.konami.com/gs
"KONAMI" is a registered trademark of KONAMI CORPORATION.
"DANCE DANCE REVOLUTION", "DANCE DANCE REVOLUTION ULTRAMIX" and "BEMANI" are registered trademarks of Konami Digital Entertainment Co., Ltd.
®1998 2006 Konami Digital Entertainment, Inc.
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Konami Digital Entertainment, Inc.
Marc Franklin/Kit Ellis
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