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Konami and Reebok team for Pro Evo partnership

Konami has teamed up with sportswear giant Reebok to cross-promote brands ahead of the release of Pro Evolution Soccer 6 in Europe later this month.

Konami has teamed up with sportswear giant Reebok to cross-promote brands ahead of the release of Pro Evolution Soccer 6 in Europe later this month.

As well as the Reebok brand appearing in-game, the two companies will work together on a range of marketing and promotional campaigns.

"Pro Evolution Soccer 6 is an outstanding football simulation and Reebok is delighted to be involved with a game that is so highly regarded in both the gaming community and the youth marketplace as a whole," said Roy Gardner, Reebok's Euro marketing director.

Konami's Euro marketing and PR boss, Martin Schneider, added: "Reebok's efforts at working closely with target age groups akin to those of Pro Evolution Soccer 6 makes them a perfect partner for Konami."

"We are delighted to be working closely with them to extend awareness of both brands in a partnership that perfectly fits with both companies," he added.

Pro Evolution Soccer 6 is due for release across Europe on PS2, Xbox 360 and PC, October 26th.

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Matt Martin

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Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.