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Koei restructures to focus on global markets

Koei has announced plans to restructure the company in order to better focus on different videogame markets.

Koei has announced plans to restructure the company in order to better focus on different videogame markets.

The Dynasty Warriors publisher has formed two business divisions at its headquarters in Yokohama, Japan, to concentrate on the Western and Asian regions.

Naoki Katashima has been appointed to the role of executive vice president of Koei UK, Koei France and Koei North America, managing sales and marketing in each of these territories.

"This new mid-term plan is a very significant development for Koei," commented Katashima.

"The plan demonstrates our renewed commitment to our western businesses and the importance with which Koei views the markets outside of Japan. This plan establishes an entirely new division that unifies all of Koeiâs western territories, and represents a substantial part of the company overall.

"Now more than ever, Koei's development studios, and sales and marketing teams around the world are working more closely together to develop remarkable entertainment experiences for videogamers across the globe," he said.

Katashima will be based in Hertfordshire, UK, and will also serve as general manager of Koei's Global Business Division for North America and Europe.

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Matt Martin

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Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.

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