KING.COM TO OFFER SKILL GAME VERSION OF "WHO WANTS TO BE A MILLIONAIRE?"

London - November 15th, 2006 - King.com and Celador have entered into a licensing agreement to bring a skill game version of "Who Wants to be a Millionaire?" to King.com, the world's largest skill gaming website.

"Who Wants to be a Millionaire?" has been the most successful TV game show in the UK since it first aired eight years ago. Now, fans of the long-running show will be able to test their trivia skills and win cash prizes at www.king.com from Friday 17th November.

The inclusion of the worldwide phenomenon, "Who Wants to be a Millionaire?" further establishes King.com's success at bringing online skill gaming to an international audience. The UK launch follows King.com's licensing of the show in Germany and builds on the company's commitment to bring the most exciting brands to the skill gaming marketplace.

"Who Wants to be a Millionaire?" joins a growing number of hit TV shows that have partnered with King.com to develop online skill games. Other shows include Channel 4's "Big Brother" in the UK and NBC's "Deal or No Deal" in the US.

According to Toby Rowland, co-CEO and co-Founder of King.com, "'Who Wants to be a Millionaire?' is a pop culture icon, and we're excited to offer a skill game version to challenge our community and fans of the show."

About King.com

Launched in 2004, King.com is the world's largest skill-gaming site, boasting more than 40 different games and more than 1.3 million games played every day. King.com's tournament-style games, unique content, and promotions allow players of all skill levels to compete for entertainment and possible monetary gain. King.com has licensed television properties including "Big Brother" (UK), "Who Wants to be a Millionaire" (UK and Germany), and "Deal or No Deal" (US, UK and Germany).

About "Who Wants to be a Millionaire?"

Worldwide television hit "Who Wants To Be A Millionaire?" is now in its twentieth series in the UK. Since its launch in September 1998, 449 programmes have aired, including 43 celebrity specials, over 1200 people have sat in the hotseat and host Chris Tarrant has given away over £46 million in prize money, including nearly £4 million to charity.

The quiz that caught the country's imagination seven years ago remains a jewel in ITV's crown and is still the most popular quiz on UK television. Millionaire's simple format has made it a huge success around the globe, having aired in more than 100 countries worldwide.

Press Contact:

Talktous@king.com