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King's Bounty: Armored Princess

1C Company's standalone RPG sequel arrives at UK retail on March 19th.

Consumer Press Release for Immediate Release

March 2010 – Focus Multimedia, one of the UK’s leading PC games and software publishers, is bringing the smash hit adventure RPG King’s Bounty: Armored Princess to UK retail for the very first time.

King’s Bounty: Armored Princess is the standalone sequel to the multi-award winning role-playing game (RPG) King’s Bounty: The Legend.

Described as “awesome” in a 9 out of 10 review on and “outstanding” by, King’s Bounty: Armored Princess is already garnering critical acclaim.

King’s Bounty: Armored Princess unfolds in a rich new fantasy world. Hordes of demons have ravaged the lands of Darion and defeated the troops of King Mark. Darion’s only hope is the legendary knight Sir Gilbert, but the celebrated hero left long ago to explore the distant world of Teana.

The player takes command of Princess Amelie as she travels to the mystical and dangerous kingdom of Teana in a quest to find Sir Gilbert and bring him home.

Armies of terrifying creatures and monstrous bosses all stand in Amelie’s path. Fortunately she has many new skills and abilities to help her overcome the enemies attacking the kingdom of Teana, including her own pet dragon!

The princess and her army of companions travel across a huge continent, communicating with other characters, collecting resources and recruiting an army. Whilst exploring, Amelie is controlled in real-time mode. When a battle takes place the game switches to classic turn-based mode with a strong emphasis on tactical elements.

King’s Bounty: Armored Princess is a game with widespread appeal. With a fascinating storyline, beautiful hand drawn environments and gameplay that is both accessible and immersive, King’s Bounty: Armored Princess will enchant fans of the fantasy game genre as well as casual gamers.

King’s Bounty: Armored Princess is the first title of a new partnership between Focus Multimedia and leading Eastern European games publisher 1C Company, marking Focus’ expansion into the full price gaming market. Focus is the UK’s market leader in impulse price PC games and software.

King’s Bounty: Armored Princess is available on Friday 19th March from all good games retailers, or may be ordered direct from To view a list of UK stockists, visit

The suggested retail price is just £19.99 including VAT.


About Focus Multimedia

Focus Multimedia is the market-leading publisher of impulse price PC games and software in UK retail, with over 25 million units sold since 1995. With numerous Number One bestsellers in its range, Focus excels in taking a product and positioning it as a successful franchise in the UK & Ireland, and also through partners in key foreign territories. The privately owned British company works closely with renowned publishers, developers and IP owners worldwide to help develop, license and distribute market-leading products through multiple sales channels. From packaging, manufacturing and marketing to sales, merchandising and customer support, every step of the process is managed by Focus' knowledgeable staff, who between them have decades of experience in the interactive entertainment industry. Successful franchises marketed by Focus include Amazing Adventures, Bejeweled, Driving Test Success, Hidden Expedition, Mystery Case Files and Nancy Drew. For further information on Focus Multimedia please visit

About 1C Company

1C Company specializes in the distribution, publishing and development of business, entertainment and educational software. Founded in 1991, 1C has become the largest publisher and distributor of computer and video games in Eastern and Central Europe. 1C Company is widely acknowledged as a game developer and has several internal studios. Internal developments of 1C include IL-2 Sturmovik series and Theatre of War. 1C Company works as a publisher and producer with over 30 independent development studios and has produced over 100 projects for PC and consoles including titles like Space Rangers 1 & 2, Soldiers: Heroes of World War II, Men of War, Men of War: Red Tide, Perimeter, Fantasy Wars, Elven Legacy, Death to Spies, King’s Bounty: The Legend and King’s Bounty: Armored Princess. For more information on 1C Company please visit

For further information please contact:

Lucy Felthouse – PR & Marketing Executive


Tel: +44 (0)1889 570156


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