18 June, 2009
London, UK ............... Marc Goodchild, BBC; Pierre Dadd, Disney; Henrique Olifiers, Jagex and Oisin Lunny of Sulake (publishers of Habbo) have joined the speaker line-up for the inaugural Kids in Games & Virtual Social Spaces Forum in London on 17 July. They will share their understanding of how to realise the need to both protect and engage kids in online games and virtual worlds.
The importance of protecting kids in games - online and through traditional retail - is borne out by the latest government announcements about PEGI taking over the industry's ratings. However, the latest announcements mask the detail of areas of responsibility now and future jursidiction of online games, those with online connectivity or pack extensions and virtual worlds.
With more games developers and publishers looking to the online model and especially the teens and tweens games and virtual worlds space (as they are some of the most lucrative areas), the debate over best practice starts now, with the gathering of heavy-weight industry players on 17 July.
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About the Kids in Games & Virtual Social Spaces Forum
10am -1pm, 17 July
• Contributing to the debate emerging from the new government announcement about PEGI ratings - and who is responsible for what - and what that means to developers and publishers
• Learning more about the increasingly important - and lucrative - teens and tweens space: key issues for balancing protection and engagement, advertising, virtual goods and social networks. What works, what doesn't
• Understanding the impact of the new Council for Child Internet Safety - and how to get involved
• Networking with Disney, Sulake and Jagex, amongst others, to understand how to increase growth of your community, improve reach to attract new members and improve churn to create loyalty to encourage them to spend money
• Tim Ingam, Intent Media
• Kevin Holloway, Kuju Entertainment
• Darren Towers, Stoke Damerel Community College
• Richard Bartle, University of Essex
• David Naylor, Field, Fisher, Waterhouse LLP
• John Wagland, British Board Film Classification (BBFC)
• Tamara Littleton, eModerate
Pricing: £199 + vat on Early Bird. £299 + vat usual fee.
Contact: Martine Parry, Apply Group - 0845 838 1989