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Kickin Yo Ass on Xbox Live

September 24th 2004, London, United Kingdom: As promised, Game Guru is evolving even further from Monday 27th September. Come Monday evening, interactivity with the show grows even further with the introduction of "Kickin Yo Ass!"

Using the premier online gaming service Xbox Live, our guru's will be available to play online, bringing even more interactivity and community involvement in the show. If you're harder than a three day old pizza, or softer than a wet wipe, your skills will be called into action on our first featured game "Star Wars Battlefront".

But wait! It doesn't end there!

Each month, the guru's will select one player who has captured the community spirit and invite them to the studio in London and then out to the always funky Joystick Junkies party.

"Our latest addition to Game Guru shows our commitment to online gaming," said Gareth Williams, Producer of Game Guru. "Choosing Xbox Live was a simple decision for Game Guru. With the largest European installed base, the best community and the largest selection of Online games and content, there really was no other choice. Having Star Wars Battlefront as our first featured game is a big plus, with the hotly anticipated game expected to be at the core of the coming months Xbox Live experience"

Make sure you tune in on Monday at 6pm GMT to Game Network, Channel 172 on Sky Digital, for all the info on how you can play the guru's on Kickin Yo Ass!

-Note to editors-

About Xbox Live

Xbox Live is the first comprehensive, online game service fully dedicated to fast action broadband gaming experiences. Xbox Live allows gamers to play multiplayer Xbox games with other gamers everywhere via a broadband Internet connection. With a built in hard drive and Ethernet port, the Xbox console was built from the ground up to be an online gaming system so there's no need to buy additional peripherals.

Xbox Live enables all gamers to find and play with their friends easily; talk to other players during game play through the Xbox Communicator headset; and download current statistics, new levels and characters to their Xbox hard drive; and play online.

About LucasArts

LucasArts, a Lucasfilm Ltd. is a leading developer and publisher of interactive entertainment software worldwide for video game console systems and PC. Based in San Rafael, Calif., as well as on the Internet at, LucasArts was created in 1982 by George Lucas to provide an interactive element to his vision of a state-of-the-art, multi-faceted entertainment company.

About Sky Telemedia

Headquartered in Hong Kong, Skytelemedia is led by highly experienced management who have a successful track record of building profitable multi-million dollar businesses providing value-added billing and distribution services in the international telecom sector.

The company operates across multiple platforms, principally fixed-line and wireless telephones, the Internet, and is particularly focused on interactive television

About Game Guru

Game Guru is a long running successful video games show on Game Network, Sky Digital Channel 172. Featuring over 20 hours of live airtime every week, the show is dedicated to helping gamers get past that last hurdle or take them to the next level in gaming. Running weekdays and weekends, the show is produced in-house at Sky Telemedia's London Studios.

Any enquiries should be handled through the contact below.

Contact Details:

Gareth Williams


+44 (0)7952 418116

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