Kickers Go Do Something New
A 'Why Don't You?' for the 'DIY Generation'!
After the success of last year's Start Something campaign, fashion brand Kickers has taken to the streets, the airwaves and the ether again to tell it's unique story and inspire young people to Go Do Something New.
This time around, Kickers' inspiring brand story is more central, providing an authentic frame of reference and a platform to increase relevance amongst today's 'DIY generation' of young people. From the student revolutionaries of '68 to key players in the rock'n'roll, Manchester, rave, Britpop and garage scenes, Kickers has always been a brand for doers not thinkers, people who actively embrace experience and adventure with a positive, action-oriented spirit. It's this philosophy that set the tone of last year's campaign and is being lived through this year's activity.
Online, Kickers have launched their e-commerce operation, so visitors can now purchase product as well as explore content celebrating the brand's spirit and story. There are Go Do Heroes, from famous faces of scenes-gone-by to fashion designers the brand is collaborating with today. There's also the chance to have a Go Do Experience of your own, with listings of events happening throughout the country and the chance to win a unique experience in music, fashion and travel - only if you spread the word and get enough of your mates to vote for you! You can even submit your own listings and heroes, whether it's your mate's backyard folk festival or your big sister's fashion show.
Kickers have just launched a highly addictive online game entitled 'Wrong Way Rally', which can be downloaded from the following link for inclusion on any site: http://dev.newmediamaze.com/kickers/index.html
Kickers, Go Do Something!